Web designers, it's time to change everything you thought you knew about pricing.

Get instant access to our Profitable Pricing Framework training where you'll learn:

Our proven pricing framework that has created hundreds of thousands of dollars in revenue for our students.
The biggest barriers to charging more for your services (and how to overcome them).
The types of clients willing to pay "that much" for web design.
Our 7-step process for 2-5xing your income over the next 12 months.

Web Designers, it's time to change everything you thought you knew about pricing.

Get instant access to our Profitable Pricing Framework training where you'll learn:

Our proven pricing framework that has created hundreds of thousands of dollars in revenue for our students.
The biggest barriers to charging more for your services (and how to overcome them).
The types of clients willing to pay "that much" for web design.
Our 7-step process for 2-5xing your income over the next 12 months.

Did you know that most women web designers massively undercharge?

We undervalue our skills and expertise. We feel like they have to price their services based on we think our clients can afford, or based on how difficult or easy a project is… and it leaves us under-earning, overworking and burnt out.

... but it doesn't have to be that way.

You can make the shift from undercharging and over-delivering to high-earning web designer with a powerful combination of math, mindset and mechanics.

Get our Profitable Pricing Framework training and take control of your most powerful growth lever: pricing.

Enter your name and email address to get instant access to the training.

I'm Shannon Mattern, and I've been in your shoes.

I'm here to help you stop undercharging and overdelivering. I've helped hundreds of ambitious women web designers increase their prices, stop overworking and simplify their systems. Learn more about how we can help you make running your web design business so much easier (and way more fun)!

I work with freelance web designers and agency owners who provide web design services using WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, Wix etc. to solopreneurs, small to medium size businesses, non-profits and large corporations. Wondering if we are a fit? Reach out today.

Here's who this training is for:

Self-taught or formally trained women web designers...

…who want to stop undercharging, overdelivering and overworking and create profitable, sustainable, fulfilling web design businesses.

WordPress, SquareSpace, Shopify, Showit, Webflow, Wix, Kajabi, etc. designers...

…who want to raise their prices, work with dreamy clients they love and maximize their time.

Ambitious women web designers who are overworking...

…and want to reach their big income goals without adding more to their already full plate.

Imagine feeling 100% confident in your pricing.

I'm Shannon Mattern, founder of the Web Designer Academy where I've helped hundreds of ambitious women web designers increase their prices, stop overworking and make running their web design business easier. In this training you'll learn…

The proven pricing framework that has created hundreds of thousands of dollars in revenue for our students.
The biggest barriers to charging more for your services (and how to overcome them).
The types of clients willing to pay "that much" for web design.
Our 7-step process for 2-5xing your income over the next 12 months.

It's totally possible, and I can help.

Shannon Mattern, Founder

We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.