My guest today is Liz Fleming, a personal branding and digital marketing strategist who teaches entrepreneurs like us how to successfully tell our stories so we can profit from our passions.
I met Liz through another guest on the podcast – Wendy Breakstone from Episode 217.
Even though I’d never spoken to Liz prior to this episode, I felt an instant connection to her story because it felt so similar to mine when you just have that moment where you realize that going to college and getting a job to work for someone else on their terms isn’t what you want for the rest of your life…
And then you gotta deal with all of the feelings and emotions that come from that realization and then the hard work of moving toward change.
But here’s what I want you to take away from that – Liz and I bonded over a shared story.
And that’s exactly what she helps her clients do – tell their story in a way that gets their website visitors, their newsletter subscribers and their customers bond with them in an authentic way.
Liz and I talk about:
- Liz’s transition from side-hustle to self-employed.
- Exactly how she booked her first clients.
- How Liz figured out what to put in her online course.
- Liz’s 4-E Formula for how to structure a personal brand.
- Why you should Google yourself.
- Why your story is important (even if you think it’s not).
- Liz’s advice on how to attract your ideal client.
- How Liz schedules her work day.
- Liz’s strategy for creating a to-do list you can actually get done.
- Liz’s best advice for you if you’re struggling to get traction in your side hustle.
- The one belief Liz had to change about herself to get where she is today.
My favorite quotes from Liz:
- “A lot of observation, risk taking and staying education was how I really progressed my craft.”
- “Know that you’re able, capable, knowledgeable and just believe in that to the fullest.”
- “Maybe it’s been done before, but it’s never been done by me. That is my value and I need to start believing in myself for others to believe in me too.”
- “You can’t force your natural creativity. You have to let it develop and the only way to do that is to take care of yourself and trust yourself.”
- “If you are going to live a life of joy and prosperity then you need to look out for number one, and that is YOU.”
Resources Mentioned in this episode:
- Marie Forleo
- Charlene Johnson
- Liz’s Brand in Bloom course
- Liz’s Freebie: 12 Simple Steps to Create Glowing Social Media Profiles
More About Liz:
Liz Fleming, a personal branding and digital marketing strategist, helps entrepreneurs successfully tell their stories so they can profit from their passions and live life in full bloom.
She does so using her proven framework The 4-E Formula™, a four-step system she designed to help entrepreneurs organically maximize and monetize their exposure, which she shares via one-on-one VIP coaching, training programs like her online course Brand in Bloom™ and group immersion workshops.
Throughout her decade long career, after representing both small businesses and multi-million dollar organizations like, The PGA of America, The Republic of Tea, and Walkers Shortbread, she’s found that the key to great marketing is leaning on your imagination to tell your true story well and to listen, connect, and engage with others who do the same: to plant seeds of significance.
Her work has been featured by The Rising Tide Society/Honeybook, Legacy Magazine, PGA Magazine, The Scalable CEO Podcast, The Rebel Boss Summit, Launch Brand Grow, and CBS News, and she actively gets her clients featured by The New York Times, Oprah Magazine, Today Show, and many more.
Her secret to success? Bloom where you’re planted.
Connect with Liz:
- Website: elisabethfleming.com
