The one thing that’s more important than your website.

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

You know I’m all about WordPress, but there is one thing that’s more important than your website.

One thing that if you’re not doing it, it’s going to be extremely hard for you to build a loyal tribe of people who know, like and trust you.

If your website disappeared into thin air and you still had this one thing, you would still be able to generate income and grow your business.

Yes, a website is important, but it’s a means to an end…If you want your business to grow, if you want to create a loyal tribe of like-minded individuals who want to buy from YOU because you’ve earned their trust over time, then you need to pay close attention to your email list.

Email is still the most powerful way to communicate online. When your perfect customer visits your website, do you think she’ll come back every week to read your latest blog post? Is she going to buy what you’re selling right on the spot? Will she follow you on social media and read your every tweet and post?

We would all LOVE for that to happen, right? But the truth is that she forgot about you the moment she left your website. On to the next distraction.

But she’s always going to check her email. And if she’s anything like me, she’ll do it obsessively throughout the day.

And that’s where MailChimp comes in.

MailChimp is so much more than a way to manage your email list – it’s the tool that allows you to build relationships, earn the trust of your subscribers and turn them into customers.

It gives you insight into who your audience is, and which subscribers are likely to buy from you and lets you automate tedious tasks that ultimately result in sales!

If you want to grow your email list, gain the trust of your subscribers, become a name they remembers and want to buy from, then my MailChimp Tips, Tricks & Hacks Master Class is for you.

I’ll show you how to:

  • Connect your mailing list to your Facebook Like page so you can capture subscribers directly from Facebook.
  • Design and personalize emails that match your brand so you can cultivate the know, like and trust factor that is essential to making sales.
  • Use segments and groups to target communication to maximize the chance of a sale.
  • Automate tedious but important tasks to free up more of your time.
  • Split-test subject lines and have MailChimp use the one that’s getting more opens, automatically.
  • Plan a customer journey that delivers value and builds a relationship in preparation for a sale.
  • Find out who your subscribers are and where they hang out

This course has previously only been offered as a part of the BFF Academy, but starting December 13, 2015 through the 12 Days of Christmas I’m offering it as a stand-alone master class.

It’s regularly $37 – but here’s the best part – because I’m testing out a new tech tool for the payment and delivery of this course (and I’m still working on the branding!) from now until December 25th you can get it for just $19.

I know how hard you have worked on building your website and how committed you are to creating a different kind of life for yourself. I want you to be insanely successful, and getting a good email list strategy in place is essential to being successful in your business. Give yourself the gift of growth in 2016!
Click here to take advantage of my beta test price of just $19 to enroll in the MailChimp Tips, Tricks and Hacks Master Class today!

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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