How To Get Facebook To Display Any Image When Sharing Your Link

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Ever been stalking lurking networking on Facebook and found the perfect opportunity to post a link to your website and womp womp… your old logo shows up? Or some blurry random image pops up? Annoying, right?

Here’s how to set a default image to display on Facebook, and I’ll show you how to set page/post specific images, titles and descriptions to display when you post URLs on Facebook.

1) Download and install the free WordPress SEO plugin by Yoast

2) Click on the Social link.

Facebook Open Graph Image

3) Click on the Facebook tab. Check the box to Add Open Graph Meta Data and then upload the image you want Facebook to display if you don’t have a featured image on a page.

Facebook Open Graph Image

4) Next we’re going to tell Facebook that we’ve made a change because we’re impatient and don’t want to wait on Facebook to find out about it. Go to the Facebook Debugger Tool and enter your URL and click Debug.

Facebook debugger

5) You’ll see what Facebook knows about your website. Scroll down to see what image it has on file for your site.

Screen Shot 2015-04-14 at 7.18.52 PM

6) Click Fetch New Scrape Information and it *should* pull up your updated image. You might have to Fetch New Scrape Information (whatever that means) a few times.

Facebook Debugger

7) The title and description that is displayed on Facebook comes from the meta tags automatically created by Yoast SEO. You can find this info in the page editor near the bottom of the page.

Facebook Meta Data

(Hint: if you’re not seeing this near the bottom of your page, click the Screen Options button at the top-right of the dashboard and click the WordPress SEO by Yoast checkbox)

Screen Shot 2015-04-14 at 7.32.06 PM

8) To get super-specific about what’s displayed on Facebook, click on the Social tab and you can enter a specific title, description and image! How cool is that! You can set the Facebook settings for ANY page or post.

Facebook Open Graph data

Sometime if you have more than one image on a page or post, you’ll need to set the image you want Facebook to display as the Featured Image even if you have it set in the Social settings.

If you don’t set any specific Social settings and you have no featured image on a page or post, it will pull in the one you set in Step 3.

When you’re done, you’ll want to fetch new scrape information in the Facebook Debugger Tool for any URL (that sounds like gibberish, doesn’t it??) instead of waiting for Facebook to get around to it.

Happy stalking lurking networking!

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

RELATED posts

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Read More »
Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

Read More »