Ep. 198: Taking Action Before You Feel Ready with Bernadette Doyle

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Welcome to episode 198 of Pep Talks for Side Hustlers! Today’s episode is a really special one… I’m bringing you Bernadette Doyle, an online business expert who mentors her clients to build million-dollar businesses.

In Part 1 of our conversation, Bernadette and I get into:

  • What Bernadette focused on first when she started her business that led her to building a million-dollar business.
  • Why you don’t have to know what you’re going to sell to get started growing your online presence.
  • Why taking action before you feel clarity is the most important thing you can do.
  • How to generate an income when you’re not actually working.
  • The biggest mistake (that I’m currently making) when it comes to passive income.
  • The mindset shift Bernadette had to make to release herself from spending as many hours working.
  • The best personal development Bernadette has ever done.
  • The one thing to do before you take any action in your business.

Okay, so are you not going to want to miss part 2 of my interview with Bernadette because she is going to share the #1 key to success in any business with you – so go ahead and hit the subscribe button so that you don’t miss an episode!

And you can get a link to her Ultimate Guide to Online Profits at www.BernadetteDoyle.com. 

And before I wrap this one up… I’m gonna get a little woo-woo here and say that I totally feel like it’s no accident that I’m having this conversation with Bernadette at this point in my business.

It was actually a transformational conversation for me.

And as I listened to Bernadette describe the mistakes most entrepreneurs make, I thought okay, I’ve done all of those things. I’m through that part. I’ve learned those lessons. Now I can move on to the next level.

And I always believed that I’d be able to grow my side hustle to the point where it would replace my day job income… and I accomplished that goal and I quit my day job on January 2, 2018…

But I never really set a new goal. I mean, I did set a monthly revenue goal that I talk about in my income reports, and I’ve been white-knuckling it to hit that every month…

But I never set a new “goal”, like, what’s next for me?

But it came to me clear as day after talking to Bernadette, and I’ll share it with you in Part 2. See you next time!

Bio:

Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, Bernadette found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Her previous business model was simply unsustainable.

Soon after, Bernadette fully switched to an online model and soon found herself freed of her constraints. By packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson, all with the free time to be a single mother to her two children.


Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that! Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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