Ep. 236: Charging Premium Pricing from Day One with Amanda Gallinger

How to charge premium pricing from day 1 with Amanda Gallinger of Creative Business Collective

My guest today is Amanda Gallinger of Creative Business Collective, a marketing and business strategy expert who helps passionate creatives build profitable online businesses.

What blows my mind about Amanda, aside from all the business-changing advice she’s about to share with you in this episode is that a few years ago, she found my free 5 Day Website Challenge and used it to learn WordPress and build all of her websites.

I mean, she’s a massively successful business owner and I had no idea that she’d used my training to help her get a handle on WordPress!

So she’d been on my mailing list for awhile, which I also had no idea, and then she replied to one of my newsletters one day and asked me to do a bonus training inside of her Soulful Selling Course to walk her students through what they needed to do to get their websites set up.

Which of course I said yes – and then as I always do, I used an invitation to be on the podcast as a way to get to know her better and pick her marketing expert brain for you guys!

My interview with Amanda left my head spinning, in a good way!!

So typically when a guest comes on the show, I’m recording from the moment they hop on, we chit chat, I do a little countdown and then I introduce them and we just roll from there… But with Amanda, we hit it off so well at the beginning that we just rolled right into to it – so let’s go ahead and dive into my interview with Amanda Gallinger of Creative Business Collective.

Amanda and I talk about:

  • Amanda's transition from corporate to self-employed.
  • How Amanda helps her clients package up their zone of genius as a premium service.
  • Why Amanda started selling her coaching packages at a premium price from the beginning (and how you can too).
  • The one thing your website must have on it to stand out online.
  • The number one thing you can do that will lead to your success.
  • Why hourly pricing isn’t good for you or your ideal client and what to do instead.
  • What a “value ladder” is and how to use it in your business.
  • Why you feel so busy but you’re not making any money – and how to fix it.
  • Amanda’s 90 day rule and how to apply it in your own business.
  • Amanda’s advice for someone who is just starting out and struggling to get traction.
  • The one belief Amanda had to change about herself to get where she is today.

My favorite quotes from Amanda:

  • “What’s in your tool box that you can turn around and use to reinvent yourself?”
  • “When someone buys from you, often times they are buying from you because they really like you and they want to be in your energy.”
  • “When people pay, they pay attention.”

 

Connect with Amanda: