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Don’t wait for perfection, it’s a myth.

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

One of my favorite parts about starting WP*BFF, aside from getting to help a bunch of awesome people, are the super smart and classy people I’m meeting through my Women to Watch series.

I ask everyone the same series of questions and I’m getting so many insightful answers. But EVERY SINGLE PERSON I’ve talked to has answered this question the same way:

What advice would you give someone that is starting their own business?

Here are their answers:

  • Start now! I see too many people and clients who are putting off their business until everything is perfect.
  • People are scared of success more than failure. So they often don’t do what they need to.
  • Just do it. There are a billion reasons why it’ll be difficult or seem impossible. But even masters were beginners at some point.
  • Put your doubts aside and GO FOR IT!  You wouldn’t have the dream in your heart if you weren’t born with the talent to make the dream come true. Believe in yourself!
  • Don’t let fear hold you back and don’t settle for a job that’s just okay.
  • JUST DO IT. It’s easier than you think. All you really need is the will, the commitment, and the drive to keep it going and make it happen.
  • Do it, and do it now.  When you dissect the reasons folks give for delaying the start of their business, you find fear. Don’t let the fear stop you.

There you have it! You don’t need to spend hours tweaking your website, or waiting until everything is perfect. Start with what you have and know RIGHT NOW.

Your business should evolve as you gain experience through trying, failing, tweaking, and trying again. Eventually you’ll figure out what works. If you wait for perfection, BFF, you’ll be waiting forever.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
SPOTIFY

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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