Ep. 307: Doing What You Really Want to Do with Pete McPherson from Do You Even Blog?

October 7, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Pete McPherson & I immediately connected on our journey away from “The American Dream” and that’s why I’m so excited for you to listen in today.

Pete is the founder of Do You Even Blog? An award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful and profitable online businesses.

Upon meeting Pete, I immediately resonated with his journey out of corporate and his struggle to make his side-hustle succeed. We both gave up the idea that we were supposed to get day-jobs, work our way up, and make a lot of money — with the price being all of our freedom.

Today, we’re going to talk about Pete’s struggles, failures, and everything he overcame in order to finally find success in this industry and how others can do the same. Let’s get into it!

Pete and I talk about:

Pete’s journey from being a CPA/Accountant to a full-time podcaster and blogger
How Pete’s road to success came from trying again and again…and again
Pete’s effective advice on growing your email list
The important question you should ask yourself about your dream business
Pete’s advice for those struggling to get traction in their side hustle
The belief Pete had to change about himself to get where he is today

My favorite quotes from Pete:

“It’s not the fancy website. It’s not the fancy microphones that we paid $400 for. It’s not the super complicated outreach pitch emails that we scripted word for word it’s us being humans, building real relationships and having experience. You have to have that part experience to understand your audience and your offer”
“something that I think really only comes from experience and launching products and failing, trying to sell services and failing, trying to grow a blog, traffic downloads, email lists and failing is enough experience to get clarity.”
“Keep an open mind and always keep an eye out for what is working in addition to the like, okay, that didn’t work. Why not? Or that didn’t work time for the next thing.”
“There is no one path for everyone. There’s just not, there might be some that are fairly similar, but it’s not exactly the same. And so it takes time to figure out your path.”

[fusebox_transcript]

Bio:

Pete McPherson is the founder of Do You Even Blog, an award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful (and profitable) businesses on the internet. He has interviewed some of the top entrepreneurs and creators in the world, including Matt Mullenweg, Neil Patel, John Lee Dumas, Brittney Muller, Glen Allsopp, and many more. He’s also the CEO of Online Impact, a private membership community of high-impact bloggers & podcasters.

Resources Mentioned:

Connect with Pete:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Education for Business Coaches & Consultants

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.