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Ep. 307: Doing What You Really Want to Do with Pete McPherson from Do You Even Blog?

Pete McPherson & I immediately connected on our journey away from “The American Dream” and that’s why I’m so excited for you to listen in today.

Pete is the founder of Do You Even Blog? An award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful and profitable online businesses.

Upon meeting Pete, I immediately resonated with his journey out of corporate and his struggle to make his side-hustle succeed. We both gave up the idea that we were supposed to get day-jobs, work our way up, and make a lot of money — with the price being all of our freedom.

Today, we’re going to talk about Pete’s struggles, failures, and everything he overcame in order to finally find success in this industry and how others can do the same. Let’s get into it!

Pete and I talk about:

  • Pete’s journey from being a CPA/Accountant to a full-time podcaster and blogger
  • How Pete’s road to success came from trying again and again…and again
  • Pete’s effective advice on growing your email list
  • The important question you should ask yourself about your dream business
  • Pete’s advice for those struggling to get traction in their side hustle
  • The belief Pete had to change about himself to get where he is today

My favorite quotes from Pete:

  • “It's not the fancy website. It's not the fancy microphones that we paid $400 for. It's not the super complicated outreach pitch emails that we scripted word for word it's us being humans, building real relationships and having experience. You have to have that part experience to understand your audience and your offer”
  • “something that I think really only comes from experience and launching products and failing, trying to sell services and failing, trying to grow a blog, traffic downloads, email lists and failing is enough experience to get clarity.”
  • “Keep an open mind and always keep an eye out for what is working in addition to the like, okay, that didn't work. Why not? Or that didn't work time for the next thing.”
  • “There is no one path for everyone. There's just not, there might be some that are fairly similar, but it's not exactly the same. And so it takes time to figure out your path.”


Pete McPherson is the founder of Do You Even Blog, an award-winning blog, podcast, and YouTube channel dedicated to helping creators build impactful (and profitable) businesses on the internet. He has interviewed some of the top entrepreneurs and creators in the world, including Matt Mullenweg, Neil Patel, John Lee Dumas, Brittney Muller, Glen Allsopp, and many more. He’s also the CEO of Online Impact, a private membership community of high-impact bloggers & podcasters.

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