Ep. 309: Becoming Unhackable with Kary Oberbrunner

October 21, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

If you’re anything like me when I first started my side hustle, you might have found yourself thinking… “I already have so much to do, how am I gonna find the time to build my business too?”

But then I looked at how I was spending my time.

Waking up at 7AM and lazily watching Bravo reality TV as I slowly got ready to drag myself into a day job that I hated. Leaving for work at the last minute and trying to come home as early as possible just like everyone else, which had me sitting in rush hour traffic. Binge-watching Netflix after dinner and on lazy weekend days. Scrolling Facebook in my spare moments to see what my old high school friends were up to. Never planning ahead, always reacting to circumstances around me.

And I wished my life was different. I wished I made more money, doing something that I actually loved, that I worked from home and had more freedom.

I might have felt busy at work… but outside of work I had plenty of opportunities to work on my dream.

But I’d let myself get hacked.

And exactly what this week’s guest is here to talk about. How we let our lives get hacked, how we pay for all the “free” things we spend our time on with our attention, and how it’s stealing our dreams from us.

Kary Oberbrunner is an author, coach, and speaker who helps individuals and organizations clarify who they are, why they’re here, and where they’re going so they can share their message with the world.

And he’s here today to show us how to become Unhackable so that we can succeed in business and life.

Everything Kary talks about is so impactful and powerful.

If you love this episode, which I know you will, be sure to check out Kary’s brand new book, Unhackable, coming out this Saturday, October 24th!

Kary and I talk about:

Kary’s journey as a pastor, to side hustler, to author and publisher
Kary’s powerful lessons on failure
Why you should break down your projects into smaller steps
Important questions you should start asking yourself
The one belief Kary had to change about himself to get where he is today

My favorite quotes from Kary:

“I believe we were all meant for a great purpose”
“When you get hacked, that means you get distracted, you get diverted”
“The fuel to become unhackable is enthusiasm”

[fusebox_transcript]

Bio:

Kary Oberbrunner is an author, coach, and speaker who helps individuals and organizations clarify who they are, why they’re here, and where they’re going so they can become souls on fire, experience unhackability, and share their message with the world. As a child and young adult, Kary overcame a paralyzing speech disorder and an addiction to self-injury. In the past twenty years, he’s ignited over one million people with his content. He lives in Ohio with his wife, Kelly, and three children.

Resources Mentioned:

Connect with Kary:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.