Ep. 305: Finding Your Calling with Katie Sullivan of Rise Through Strife

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

I tell you guys all the time that one of the most rewarding things I do in my business is make this podcast, and it’s because I get to meet amazing people who introduce me to amazing people like today’s guest, Katie Sullivan of Rise Through Strife.

I was introduced to her by Sasha Korobov from Episode 273 – who I’ve kept in touch with and I really should record every convo I have with her and share it with you guys because she’s amazing – but Sasha introduced me to Katie and basically said, “You two need to meet and be on each other’s podcasts” and just made that happen.

I had the pleasure of being on Katie’s show, Rise Through Strife, to talk about the inseparable nature of personal and business growth, and now she’s on Pep Talks today to share how she completely pivoted from professional opera singer to online business coach and all the lessons learned along the way.

Katie and I talk about:

  • Her journey to burnout and the complete 180 she and her husband made to get where they are today.
  • The path to creating a successful creative business.
  • How to get other people to value your work.
  • How to figure out what your audience needs from you.
  • How to make passive income.
  • Advice for someone who is struggling to get traction in their side hustle.
  • The belief Katie had to change about herself to get where she is today.

My favorite quotes from Katie:

  • “Our lives were built around our careers and it wasn’t working.”
  • “You have got to get clear on what you want for your life.”
  • “What it is that you have to offer is truly valuable?”
  • “It doesn’t have to be saving somebody’s life to make the impact that you want. Your little tiny piece of to add to the puzzle is enough.”
  • “If you can put out the roadmap for them, without them having to go on a scavenger hunt for all the pieces and put it together themselves, that’s what changes people’s lives.”
  • “Social media is not the solution. Social media is the tool. It’s the conversation that is important.”
  • “Word of mouth is, and always has been the most effective form of marketing.”
  • “Know that you are enough and you are exactly in the spot that you’re supposed to be right now.”

[fusebox_transcript]

Bio:

Katie Sullivan is an opera singer turned entrepreneur who helps other creatives make a living online doing what they love.  After burning out pursuing a career in music, Katie has developed a passion for online business and is ready to share what she has learned about turning a passion into a paycheck.

Resources Mentioned:

Connect with Katie:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

RELATED posts

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Read More »
Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

Read More »