How to Build Your Email List from Scratch

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Do you ever get so many grandiose ideas in your brain that it stresses you out? Do you ever come up with an idea and just start doing it without regard to how it will affect every other area of your life? Do you ever put the cart before the horse, so to speak?
I hired a business coach in the fall of 2015 (the fabulous Vicki Fitch) because while I know everything there is to know about build websites, I don’t know much about how to build a sustainable business.
I had some downtime over Christmas and plenty of time to let my mind fill up with all kinds of crazy ideas for growth in 2016. After taking an amazing premium 8-week long course last year, I thought, “I can totally do something like this!” but the content and how I would teach WordPress live has been elusive, but after a couple glasses of wine with family (you know how that goes, right?)  it finally gelled in my mind!
So I’m on my coaching call and I’m talking really fast about all the modules and what results people will get, blah, blah, blah and I tellVicki that I want to launch it in July.
Without taking a breath,  I listed off about five other ideas of things I want to do in the spring and she says to me, “Shannon, I’m really excited for you, but over the past six weeks that we’ve been working together, with the plans you’ve already made, I know how much work you still have to do now!”
She went on to say that she wants to make sure that I lay a solid foundation so that when I reach my goals, I’m not burned out or overwhelmed. She reminded me that the reason I said I wanted to build my own business is so that I can have complete control and freedom over my time… Um, yep!
I bet a lot of you are like me. And I don’t want us to end up completely burnt out with no time for fun and hating our lives because we piled too much stuff on! Or at the other end of the spectrum, I don’t want us to become paralyzed because we don’t know where to start!
So instead of doing everything in the first three to six months of the year and getting overwhelmed and stopping, let’s spread it out, and make sure that we’re focusing on building a super-solid foundation – and you know what that starts with?
Growing your email list! Not launching an online course or a new product, but simply increasing the number of people we serve. Simple as that – and the rest will follow naturally.
So I invite you to join me in taking Nathalie Lussier’s 30 List Building Challenge. That’s how I built my email list from 0 to 1500 people in 2015.
I’ll be blogging about each day’s lesson to give you my experience about going through it last year and give you some tips,  tricks and new ideas to help you grow your email list.
Here’s to sustainable growth and still having a social life in 2016! *Clink*
Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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