Ep. 241: How to Fast-Track Your Side Hustle Growth with Brandi Mowles of Brandi and Company

July 10, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Brandi Mowles, a Facebook and Instagram ads manager who grew her business from zero to six figures in just 10 months.

Before we dive in, you’re gonna want to sign up for Brandi’s FREE masterclass “How to Scale to Consistent 10K Months Without Hiring a Team” where you’ll learn:

How To Price Your Services and Stop Questioning What You Should Charge
How To Create Simple Systems That Give You More Of Your Time Back and Allow You To Focus On The Things That Matter Most
How To Market Yourself As An Expert And Stand Out In The Crowd So That You Can Attract Your Ideal Client
How To Elevate Your Services So You Can Make More And Work Less

Okay, back to Brandi’s episode!

Brandi started her online business last year as a social media virtual assistant and soon discovered her love and talent for optimizing sales funnels and driving conversions through Facebook ads.

She’s super passionate about helping service-based entrepreneurs scale to 5-figure months so that they can enjoy the financial and lifestyle freedom that she has earned.

What I loved about Brandi – aside from learning a ton about what NOT to do with Facebook Ads – is that she’s so confident in her knowledge and her ability to help businesses be successful.

And I think being confident in what you do combined with a great strategy for marketing yourself is the winning combination to being able to grow your side hustle quickly.

Brandi and I talk about:

How Brandi went from being a stay at home mom to building a 6 figure business in just 10 months.
Exactly how she found her first virtual assistant clients.
How to respond to job postings online in a way that makes you stand out.
How Brandi used LinkedIn to get clients.
Why Brandi transitioned from being a virtual assistant to a Facebook Ads manager and how she built a reputation for herself as an expert.
Why she’d rather spend $3,000 vs. $100 on training.
The biggest mistakes people make with Facebook Ads (that I’ve totally made with mine in the past!)
The one belief Brandi had to change about herself to get where she is today.

That was such an awesome conversation, and I think back to my first 10 months in business and think, “Ohmigosh there’s no way I would have been able to do what she did.”

And it’s not because I didn’t have the knowledge or the skill, it’s because I was not nearly as confident as Brandi is!

But what I know now is that it’s just all in how I was thinking, and I think the biggest reward I’ve gotten from growing my side hustle is the personal growth that comes with it. And as I grow into the person I need to be to handle success, the success appears.

My favorite quote from Brandi:

“Stop consuming so much content and go market your services. You’re going to learn so much more by doing then by consuming.”

Resources Mentioned in this episode:

The LinkedIn Code by Melonie Dodaro
Rick Mulready
James Wedmore
Brandi’s LinkedIn Training

More About Brandi

As a social media VA turned Facebook ad strategist, Brandi Mowles grew her income from $0 to 6-figures in just 10 months.

In addition to running the service-based portion of her business, Brandi also helps other service-based businesses scale to 5-figure months so they can enjoy the same financial and life-freedom that she has.

When she isn’t creating a killer Facebook ad or teaching other service-based businesses how to scale, you can find Brandi hanging out with her husband and 17-month old daughter.

Connect with Brandi

Instagram: @brandiandcompany
Websites: https://www.brandimowles.com/ + http://brandiandcompany.com/

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.