What I really want to say is…

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Every time I go to write a blog post, I start with this prompt that I learned from Kathleen Shannon on the Being Boss podcast

“What I really want to say is…”

So today, what I really want to say is…

What are you going to do to really get this online business or side hustle off the ground?

How are you going to put yourself out there? Are you going to let fear continue to hold you back? Your fear of not making enough money or your fear of losing it? Your fear of stepping out as an expert in your niche?

Are you going to let the feeling of overwhelm of all there is to do to get your business online hold you back? Will you let your perfectionism stop you? Will you let hating the way you look in pictures or on camera or the sound of your voice stop you?

When I think about how I spent three years building this side hustle up to the point where I thought I could quit my day job, knowing what I know now…

I could have done it in 18 to 24 months if not for all the fear.

But I didn’t know I was afraid. It felt like the responsible thing to do.

Kill myself to make the same amount of money I make at my day job in half the time while working full time, because I can’t let that paycheck and those benefits go. Those are safe and secure, and a big cover-up for a giant lack of confidence.

Avoid building real relationships with real people who know people who need what I have to offer and vice versa.

Hide behind my computer screen and think I can do it all with just words typed on the page so I don’t really have to show the world who I am.

You have the opportunity to make this the year where you actually get this thing off the ground.

It’s going to take doing some things a little differently than you have in the past, it’s going to take some risk, and it’s going to take some discomfort.

Are you okay with that?

Because you gotta get okay with that.

I’ve gotta get okay with that if I’m going to reach the next level in my business. I’ve gotta get okay with not having someone put money into my bank account automatically twice a month.

And the only way to get really okay with it is to know deep down in your soul why you’re doing it.

And because you believe in why you’re doing it so much, there’s no way it won’t work out.

Because when you come up on one roadblock, you’ll find a way over, under or through it.

You’ll do things that aren’t normal for you, like getting up super early to write or taking vacation days to work on your business because it feels like a vacation when you’re working on something you love.

You’ll work on your business on weekends around family time.

You’ll take the time to plan instead of winging it on autopilot and hoping you have time for it.

You’ll stop saying you don’t have time, because you want it so bad you’ll make the time. You’ll stop saying you don’t have money, because you know that getting help from other people to get where you want to be is worth the investment and you know you won’t quit, so you know you’ll see that money again and then some.

You’ll stop saying that you’re overwhelmed because you’re determined to just keep moving forward, progress, not perfection with small consistent actions daily. If you have only 10 minutes to work on your website, that’s okay. You get done what you can get done in the time you have.

You’ll stop saying that you’re not techie.

You’ll stop feeling like it’s impossible to build your business online and it will become a game that you’re determined to win. Something didn’t work? Your brain thinks, okay, what happened, where can I get answers, and I’ll try again until I get it.

Because even techie people run into big obstacles when building things online – they don’t know any more about it than you do, they just keep trying till they figure out the answer, and then they know for next time.

You’ll step out of your comfort zone and go to conferences and events and talk to complete strangers that you have something in common with because you both happen to be there.

You’ll do all of those things because you want your life to be different so badly that you’re willing to do what it takes.

So today I want you to dig deep, and figure out why you want this.

Then I want to you make a commitment to yourself that you’re going to have your freebie done and your website up by a certain date.

Then I want you to work back from there and block off time in your day to make it happen, whether it’s getting up at 5AM and working for a couple of hours before everyone else gets up, or its scheduling vacation time or clearing a weekend just for you. Make it happen.

I know you’re here for the same reason I’m here, and I’m giving myself this pep talk right along with you.

I’ve got some big, scary opportunities coming my way and I need to be committed to showing up for them and not letting the fear send me back into a day job that will steal my soul.

So let’s make a deal, BFF.

I’ll keep pushing you, and you keep pushing me and this year’s going to be like nothing we’ve ever imagined!!

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

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