YOU GUYS, I HAVE TO BE TOTALLY HONEST WITH YOU RIGHT NOW… I’VE BEEN FAKING IT.
This weekend I’m at #MarketingImpactAcademy and I’m learning all about how LIVE video, livestreaming on all the social medias is a total game changer. I’m learning about how to use Facebook Live – I mean, actually use it EFFECTIVELY. How to use it to be yourself. How being yourself on live video strengthens and helps you grow your brand. How you can use it to TELL STORIES that relate to your business, to tell stories to grow your email list, to tell stories to get more customers, to tell stories to help more people change their lives.
And let’s face it… It’s not like we haven’t known this is coming. All the people I respect and consider online business mentors are talking about it and have been doing it for what seems like forever now in Internet years. It’s not news to me.
And I’m starting to feel uneasy. Because you know what livestreaming sounds like to me, a WordPress expert and web strategist?
Blogging. Live video is going to replace blogging.
I’m hearing stats like by 2019 over 90% of all content consumed online will be video. And that YouTube is getting a billion hours (work on these stats).
That you have to get on the live video train or get left behind.
And I’ve dabbled in livestreaming… but I haven’t been consistent.
And something I’ve learned about myself is that when I’m not being consistent, or I’m doing something but I’m not really DOING that thing, is because I don’t really BELIEVE that I should be doing it. I don’t really BELIEVE that it will help me. I don’t really BELIEVE that it’s the next big thing.
And I don’t believe it because not because I don’t have enough evidence – but because I’m scared about what it means if I do believe it…
Because there’s been this uneasiness I’ve felt about LIVE VIDEO that I’ve complete stuffed down and tried to ignore… and it’s got nothing to do with being afraid to go on camera. I’m totally over that.
Live video scares me because…
What does it mean for websites!?!?!?!
Like, where you have to go to READ WORDS – my whole entire business model??
I’ve literally had a pit in my stomach at this conference for 2 days, while trying to remain enthusiastic about this whole new way to connect with people online but secretly worrying that my entire business will be obsolete in a couple of years!!!
I literally had a moment of panic while taking it all in, like, oh, shit… This is OVER. WP+BFF is DONE.
If people get to know, like and trust you on LIVE VIDEO, why do they need to ever go to your website? Why do you need to spend hours writing blog posts to attract the right kinds of people to your site when you can just talk on Facebook Live for 15 minutes?
Why am I even teaching you how to build a website?!?!
Yes, I totally freaked out.
And then it hit me.
Like a bolt of lightning while sitting in that chair in the ballroom of the Hyatt. Like the kind where you feel all tingly and hot and your hair stands on end.
We had just finished up learning about when and why to use Facebook Live vs. YouTube Live and the difference?
Search engine optimization.
Your Facebook Live videos live on Facebook. Not searchable to anyone searching for what you’re teaching them on live video – just showing up in the newsfeed and then stored in your video library.
YouTube, on the other hand, is totally search driven. Google shows YouTube videos in search results, but not Facebook Live videos. So all the content you create on Facebook – it’s just for Facebook.
And if you’re a busy entrepreneur with a side-hustle like me, you need to squeeze every last drop of opportunity out of every single piece of content you create.
And I don’t have the freaking time to transcribe every single Facebook live into a blog post. I barely have time to write blog posts anymore. And I don’t WANT to pay someone to do it either, because I’ve tried it, and TALKING doesn’t sound like writing. It just comes out a hot mess and it sounds like a robot wrote my blog posts.
The epiphany? The universe primed me for it earlier in the day when, on a semi-enthusiastic live-stream where I asked what people wanted to learn from me next, someone said “plugins for social media.” And then I liked the comment and went back into the conference.
So I’m sitting in that chair, writing down titles for all the Facebook Lives I’m going to do in the next month (like the good student I am) when it hit me that I know a way to automatically embed Facebook Live videos into blog posts on WordPress.
Like, automatically. Like, as soon as the broadcast is done. With the title, in the comments, with the video. With a button to click to opt into your email list.
And you know what that is?
That’s search engine optimization GOLD.
That’s your new BLOG.
That’s you, not getting left behind with all the other dinosaurs who are resisting the live-streaming tidal wave that’s coming for us like I almost did.
That’s valuable, valuable TIME you are saving by not spending HOURS writing content.
That’s the shortcut you get by being able to look someone in the eye, live, in the moment, and connect with them and get them to believe that you really do want to help them and share your answers.
That’s you not having to abandon your blog and trying to take your existing audience to Facebook with you, but being able to take advantage of this new platform by giving them your amazing Facebook Live content right where they are, on your blog.
And for me, that’s RELIEF. And BELIEF. I’m finally sold.
Because there’s a place for WordPress and your website and my business in this new world of live streaming – it’s just going to look a little bit different than it used to. And we just need to learn and implement some new stuff if we don’t want to be left behind.
Feeling inspired, I went back to my hotel room right after the conference and got to work.
And guess what? I figured out a way for you to automatically embed your Facebook Live videos into your blog as soon as they are finished.
And then I created a course to show you exactly step by step how to do it.
I’m beta testing it right now, so if you want to:
- learn how to use leverage your Facebook Lives to grow your blog
- take advantage of a super-low price
- give me feedback on the course
Then click here to be a beta-tester for just $39!
I’m taking a limited number of people – so don’t miss out!
Can’t wait to help you capitalize on the live video trend!!
Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!
Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.
