Ep. 303: The Truth Behind Building a Million-Dollar Business with Inés Ruiz

September 9, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Okay, you guys, this episode is absolutely fascinating, I can’t wait for you to hear it.

It’s a tale of two businesses – one that made a million dollars in revenue and left its owner burnt out and completely broke and in debt – and the other that made half as much but left its owner thriving and with a six-figure profit.

That business owner is Inés Ruiz from Diary of an Entrepreneur, and both of the businesses in this story are hers.

And she’s here to share the starkly different story of those two businesses and all the lessons she learned along the way.

That’s all I’m gonna say about it, let’s just dive right in and I’m gonna let Inés tell you the whole story!

Inés and I talk about:

The story behind Diary of an Entrepreneur.
The sales and marketing strategies Inés used to grow her business to a million dollars.
The most important skill you can hone as you grow.
Some of the biggest money mindset hurdles Inés had to overcome.
The belief Inés had to change about herself to get where she is today.

My favorite quotes from Inés:

“I can always learn. And I can always kind of prove myself wrong.”
“As entrepreneurs, if we are not innovating, trying and testing, we are stuck.”
“Test everything, but don’t interrupt your business.”
“It doesn’t matter if you’ve made $1,000 or $1 million, you know how to make money, you know what you’re doing and you’re going to figure it out.”
“I don’t want a seven figure business. I want a six figure profit.”
“I have the power. I have the decisions I can work with my team and we can figure things out.”

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Bio:

Ines Ruiz is an award-winning entrepreneur, motivational speaker, and founder of several successful businesses, including Conversa Spanish Institute. She has two masters degrees in E-learning and Education and is currently earning her third masters in Neuromarketing.

As a former Cambridge University lecturer, she’s used her expertise in academia and entrepreneurship to build successful online businesses. She has been featured on sites like Business Insider, CNBC, and Money Inc. You can read more about Ines as she shares her journey on her site, DiaryofanEntrepreneur.com

Connect with Inés:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

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ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.