5 Steps to Make Your Own Logo for Under $30

February 4, 2016
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Guest Post by Briana Gibson

You are ready to start your business and you need a logo that you can add to your website and promotional materials. You are a solopreneur with a minuscule budget and limited time. What steps can you take that will expedite this process so you can start doing the work you really want to do?

1. Go to Pinterest to get ideas that you like for your logo

Search “logo designs”. Find logos that match your branding style. Possibly compare it to other logos in your industry to get and idea of what your audience might be used to seeing. Create a board with your favorite ideas.

2. Head over to Creative Market to purchase a “Logo Kit”

Professional designers created these kits and some contain up 500 customizable elements and 30 pre-made logos that you can use to build your logo. Select a kit that fits your logo idea the best. Most kits are under $30.

3. Use Photoshop to customize your logo

You can do this by either signing up for the FREE TRIAL or purchasing the Photography package through Adobe that includes Photoshop and Lightroom for only for $10/month. It’s a great deal if you plan on creating more customizable content in the future.

4. Customize your logo with your Logo Kit

Once you open up Photoshop you can arrange the elements you like the best and simply change the content to your name.

Click here for a free beginner Photoshop tutorial.

5. Save for the Web

Once you are finished with your logo you will want to go to File and “Save For Web”. This will cause a pop up box to appear where you can select whether you want the file to be a JPEG or PNG. If you want to get rid of the white box in the background of your logo select PNG from the drop down window check the box for “Transparency”.

You’re done!

Brand Consultant and Designer Briana Gibson has collaborated with businesses for 8 years to help them create attractive visuals for their businesses. Working with businesses in food, retail, manufacturing, sales and in the online space; she has seen over and over again that many of small businesses are tight on budgets. Her goal is to educate businesses about what their options are when it comes to achieving their visual goals on their current budget. Now, she is giving away her best design secrets to teach solo entrepreneurs to Build Your Own Logo for FREE. Sign-up on her website to receive these valuable secrets.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.