Ep. 230: Creating a Thriving Web Design Business with Sam Munoz

April 27, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Sam Munoz is a web designer who specializes in creating high-converting, optimized, functional & beautiful WordPress websites and membership spaces – but what I really love about Sam is that her mission is to empower her clients.

I absolutely love talking to other web designers about how they do business – and even if you’re not a web designer, you’re going to get so much out of this podcast because if you’re doing business online, at some point in your journey, you’re probably going to transition from DIY to done for you, and in addition to talking about Sam’s story and her business journey and pricing and finding clients and all the juicy questions I ask people on this podcast, we talk about what to look for when hiring a web designer to create a home for your business online that’s going to grow with you.

Today Sam and I are talking about:

What a “sustainable website” is and why you want one.
How Sam took a leap of faith and jumped into the online business entrepreneurial world
How Sam leveraged her online network to find her first clients
How Sam went from being the jack-of-all-tech to finding her niche.
The importance of teaching your clients what you do
What to look for when hiring a web designer
How Sam figured out how much to charge when she was first starting out
How Sam balances family and her business, and establishes boundaries with her clients
Sam’s advice for adding team members
Sam’s best advice for someone who is just starting out

I absolutely loved having Sam on the podcast, and you have GOT to go check out her Effortless Web Kits at www.wp-bff.com/effortless – yes, I’m a proud affiliate, and they are gorgeous, and they are genius. They’re so much more than just a theme. They work on top of the Divi theme, so if you’ve taken my Free 5 Day Website Challenge and opted for the Divi theme route, you already have what you need to get an Effortless Web Kit installed right on top of it. And if you don’t have the Divi theme, but you want an Effortless Web Kit you can switch to the Divi theme and layer than on – and if you don’t have a website at all and have no idea how to get started, definitely check out my Free 5 Day Website Challenge, I’ll show you how to get everything set up, and then when you get to design day, you’ll have the option to DIY your own design with my tutorials, or get one of Sam’s gorgeous designs and make it your own!

Thanks so much for hanging out with us today, and I’ll see you next time!

My favorite quotes from Sam:

“The core purpose of your website is to function really well for your business.”

“It’s important to understand the value you bring to the table and price accordingly – and not under-price yourself.”

Bio:

Sam is a WordPress tech wizard & the creator of the Effortless Website Kits. After receiving a B.S. in General Engineering & exploring many passions, her heart and mind aligned to use her degree and experience unconventionally – through sustainable web development. Sam builds incredible websites and membership sites for her high performing clients & empowers business owners (both the technically inclined and not) to use the power of their website to convert visitors into customers.
Aside from her obvious obsession with coding & computers, Sam also enjoys coffee, reading, snuggling, running and solo dance parties.

Social Profiles:
Instagram: https://instagram.com/hellosammunoz
Facebook: https://facebook.com/sammunozconsulting
Pinterest: https://pinterest.com/hellosammunoz
Website performance quiz

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

About Package Matrix™

The Package Matrix™ is an offer framework developed by Shannon Mattern, built on the premise that most service provider pricing failures are decision architecture failures. It structures any service offering into options mapped to pricing paradigms (investment-minded, hustle/hybrid-minded, and expense-minded) so clients make an empowered choice and providers earn more without over-delivering.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Education for Business Coaches & Consultants

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

Anchor High Podcast

Why You Don’t Need a Portfolio to Charge Premium Prices

You don’t need a portfolio, case studies or thought leadership to charge premium prices. You prove you’re the right fit in the consultation itself, through the questions you ask, and with a paid discovery step that shows the client exactly what you’ll do for them. We’ve helped clients 3x their prices by changing nothing but how they do their proposals, and by charging for the level of service they actually deliver.