Ep. 231: When to Start Using Facebook Ads in Your Side Hustle with Claire Pelletreau

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I discovered today’s guest back in 2015 when I had just started my business and started to figure out that there was this whole world of online entrepreneurs helping each other learn what they needed to learn to actually get traction and grow their businesses online.

Claire Pelletreau is a Facebook Ads expert, and I came across her in Becca Tracey’s Uncaged Lifers Facebook Group, saw that she taught Facebook Ads and I immediately picked up her Absolute Facebook Ads course.

Not only is she a Facebook Ads expert who runs ads for her clients and teaches her students how to run successful ad campaigns for their clients, she also has a podcast called Get Paid, where she gets into the nitty gritty with some of your favorite online entrepreneurs to find out exactly what it takes to run their businesses online.

What I’ve always loved about Claire is that she’s real, she’s honest, vulnerable and she tells it like it is – and I really gravitate toward people like that because I’ve made every mistake you can possibly make in trying to grow my business – especially when it comes to Facebook Ads – and what I find inspiring about Claire is that she’s made all the mistakes too, and she’s super successful because of it.

And so as I’ve had more and more guests on this podcast to talk about their business journeys, what I’ve realized is that mistakes are a prerequisite for success.

Not a single person that I’ve talked to, myself and Claire included, just nailed it right from the start.

If you’re not out there trying things, underpricing yourself, and being nervous on consultation calls and launching products to crickets and screwing up your tech, you’re probably not learning, and you’re not growing.

And we continue to make mistakes, and I think Claire already knows this, but what’s really changed for me is how I think about them. It’s what I make those mistakes and failures mean.

So I’m really excited for you to hear my conversation with Claire about her business evolution and how you can get started using Facebook Ads in your business in a really effective way.

Today we’re talking about:

  • How a job loss pushed Claire to take her side hustle as a FB ads manager to a full time
  • How Claire went to work for an agency and helped her get her confidence back after taking time off from her business
  • Claire’s advice on pricing
  • Why Claire is very clear on who her product is targeting
  • When to start investing in Facebook ads
  • Claire’s advice on the one Facebook ad strategy you can implement RIGHT NOW
  • The importance of brand awareness
  • Claire’s advice for what metrics to look at when you run Facebook ads
  • Claire’s advice for someone who is just starting out

My favorite quotes from Claire:

“We want to help people but it’s not our job to help everyone”

“Focus on the highest impact activities”

“Just try to help as many people as you can with the problem you know how to solve really well”


Claire Pelletreau is a Facebook ad and conversion optimization expert. She spends her days brainstorming ad strategies with her students, training a future generation of professional ad managers, and overseeing several thousands of dollars in client ad spend. She specializes in running ads that sell online courses, but will happily geek out with you on ways to scale every kind of business with paid traffic. Claire also LOVES talking about money – profit, loss, the whole shebang. She asks her guests how much they charge – and how much they earn – on her show, the Get Paid Podcast.


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Hi, I'm Shannon!

If you want to learn how to build a website, market yourself online and get traffic + customers so that you can go from side hustle to self-employed, you’re in the right place!

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