My guest today is Rana Rosen of Henceforth Consulting for creatives and leaders in career transition.
I met Rana because we both actually used the same branding company, Braid Creative, and Rana reached out to me for a consultation as she was making the decision on whether to hire a web designer or DIY.
And you guys know me – I’m all about helping you make the right decision for YOU, so Rana and I didn’t end up working together on her website, but we totally connected on a deeper level during our conversations, and so I invited her on the show to share her story with you.
I know a lot of you, maybe not all of you, are starting side hustles because you want something different than the 9-5 grind. You’re in a transitional period, and maybe you’re not 100% on leaving your day job or making a total career change, but you want to make a change that gives you more freedom and more control – and that’s what Rana’s all about helping her clients do – become independent.
And during our interview, she totally helped me shift the way I think about myself in my business. I’ve always described myself being “self-employed”, but Rana describes herself as being an “independent” and that really resonated with me because the words we use to describe ourselves – even in our own minds – are so powerful.
Employee to me means I’m beholden to someone else – and it’s funny because I’ll have friends ask me if I can take an afternoon off and do this or that, and I’m always like, I can’t, I gotta do this, I gotta do that…but independent means I’m free.
I’m free to rearrange my schedule if I choose, or I’m free to say no because I choose to do what I planned that day. It’s a subtle difference, but it totally changes my energy and how I show up in my work!
Today we’re talking about:
- How Rana went out on her own as a consultant for organizations and started a side hustle helping with resumes.
- Why you should take action, even if you aren't 100% ready.
- How to look at your skills instead of your jobs to figure out what kind of side hustle to create.
- Why you don’t have to create a full-blown online business as a side hustle.
- How to create stability while retaining freedom.
- How to get more comfortable taking bigger risks.
- The one belief Rana had to change about herself to get where she is today.
My favorite quotes from Rana:
- “Every step of the way, I would move mountains to continue to take on the work that I want to take on and grow in the direction I want to grow.”
- “I love the freedom of chasing my own growth and challenges.”
- “I feel like I have more stability than ever because no one can fire me from this.”
- “By putting yourself out there and contributing what uniquely are good at is a way to create the stability. You become known for that and no one can take that from you.”
- “Sometimes what is most unique about us are the things we take for granted because the come so natural.”
Resources Mentioned in this episode:
- Rana’s consulting business, Henceforth
- Seth Godin
- The Ted Interview Podcast
- On Being Podcast
- Wave Accounting
- Typeform
- Paul Jarvis
- Brene Brown
- Elizabeth Gilbert
- Esther Perel
- Dr. Shefali Tsabary
More About Rana:
Rana Rosen is the founder of Henceforth. She’s a facilitator, writer and communications designer. The company grew out of Rana’s background in business—across strategic planning, HR and marketing (consulting and internal roles)—and journalism. The work grew through word of mouth from 2010 and since then Henceforth’s method organically took shape. Learn more about the Henceforth Signature method here.
