Ep. 317: Get Booked by the Day with Sarah Masci of Brackenhouse Branding

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

You know if you’re a web designer that if you don’t have a good system in place, then projects can drag out for a really long time. From the back-and-forth with the clients, getting all the content, etc., it can become a huge job if you don’t have a solid, systematic, and streamlined process to make it all happen.

Sarah Masci is a web & graphic designer who I am so incredibly excited for you to meet today. I resonate so much with Sarah because our stories are so similar. I believe I met Sarah through my accelerator program with Mariah Coz — no matter how, I’m so happy to know her.

Sarah over the years has honed her web designing processes down to offering daily intensives. So instead of spending months with web design projects for clients, she spends one day each with VIP clients. Sarah currently teaches her process on how to market, sell, and execute these one-day intensives — and they work for any sort of service provider.

This process is absolutely fascinating and I knew upon meeting Sarah that I had to introduce her to my audience. Many of my web designer academy students have signed up for Sarah’s classes to learn how to execute one-day intensives for their clients and it’s been a huge collaboration that I see a ton of opportunities in.

We have similar audiences, similar values, yet we still do totally different things, which I love. Sarah will also be speaking at the Side Hustle to Self-Employed Summit, which is Feb 4-7 2021 so mark your calendars! I’m going to give you a roadmap to go from side hustle to self-employed in 12 months or less, and Sarah will be there to talk about her method!

But I’m so excited that you get to meet her beforehand because she’s absolutely amazing and she’s someone you’re going to want to know if you’re a service provider and if you want to provide high-impact services in way less time. Let’s get into it!

Sarah and I talk about:

  • Sarah’s journey from corporate to becoming an online branding and web designer.
  • Some of the biggest mindset struggles Sarah faces.
  • When Sarah hired a business coach, the first thing she did.
  • Why you should evaluate your full process and make sure you are charging for all the things you are doing.
  • How Sarah took her experience and created a coaching program.
  • Her best advice if you are struggling to get traction in your audience building.
  • The belief Sarah had to change about herself to get where she is today.

My favorite quotes from Sarah:

  • “Let’s take all of this stuff and really get it simplified and make it streamlined and easy for people to know what to do.”
  • “Everybody was so excited about it and blown away that they could just book me for a day and get my undivided attention for seven or eight hours.”
  • “There’s enough websites that need to be built for everybody to have more than their fair share”

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Bio:

With 15 years of branding and design experience, Sarah Masci is a leader in the online industry for clients looking for high-quality, aesthetic digital design. As the founder of Book Me For A Day™, her signature one-day intensive program, she thrives on compressing professional branding, web and digital design into one day, versus weeks or months.  Some would say she’s a rare mix of right and left-brained; she gets her kicks from strategies, systems, and automations, but has a discerning eye for design and details.

Sarah’s down-to-earth personality and distinctive way of simplifying even the most complex problems have earned her the trust and respect of hundreds of clients and thousands of students over the years.  Done-for-you service providers who are ready to ditch the feast or famine cycle and create more income and freedom with a one-day intensive business model, love Sarah’s course and group coaching program where she teaches her exact blueprint to other designers.

To inspire and support just-getting-started solopreneurs, she offers a variety of simple branding and design courses for those who want to DIY their own logo, brand, graphics and websites.  Sarah is an outdoorsy boy-mom through and through. When she’s not working, she’s enjoying time with her husband, their four sons and their sweet pup, Mabel. She loves summer, crisp mornings in the mountains, live bluegrass music, and sipping craft cider with friends.

Resources Mentioned:

Connect with Sarah:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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