Ep. 318: How to Become a Bestselling Self-Published Author with Steff Green of Rage Against The Manuscript

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

This interview with Steff Green was absolutely fascinating!

Steff writes fiction novels & she’s an Amazon best-selling author. In this episode, she gets deep into the nitty-gritty of how to test your ideas on Amazon and everything else you need to know to be successful.

She also has a website called Rage Against the Manuscript where she teaches people who want to become fiction writers and go past the gatekeeper of the traditional publisher. She teaches you how to write, publish and sell your books on Amazon.

Steff’s also legally blind – and her story is so fascinating! Even if you have no intention of ever writing a book, there’s a ton you can learn from this interview and I really can’t wait for you to meet Steff!

Steff and I talk about:

  • Her journey from archeologist to a paranormal romance author.
  • Why Steff decided to self-publish.
  • How to frame your marketing to attract your ideal client.
  • The biggest thing Steff sees writers get stuck on that holds them back from finishing their book.
  • Her best advice if you are struggling to get traction in your business.
  • The belief she had to change about herself to get where she is today.

My favorite quotes from Steff:

  • “You have to push through and you have to be okay with things not being perfect because perfectionism is procrastination.”
  • “You’ll spend as much time getting from 95% to 100% perfection, as you will get in from zero to 95%”
  • “Don’t quit before the miracle.”

[fusebox_transcript]

Bio:

Steff Green is a USA Today bestselling author of supernatural romance books. She earns multi-six figures a year self-publishing stories about vampires and witches, and she speaks and teaches all over the world, helping authors tell their unique stories, find their audience and build a badass writing career through self-publishing. Oh, and she’s legally blind.

Resources Mentioned:

Connect with Steff:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

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Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

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ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

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ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

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