Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform. With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable T-Shirt printing business in 60 days or less. Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction. She went on to found Dee’s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people’s lives in the process.
Speaker 1: Thank you so much for being here on pep talks for side hustlers. Can you share a little bit more with our listeners about you and what you do?
Speaker 3: Hi, thank you so much for having me. I'm super excited to be here. Yes. So I'm an online business coach. I help women do a lot of different things. So first of all, I love to love, to love, to help just service these entrepreneurs, be able to go full-time in their business, quit their nine to five and just live their life on their terms. But I put, um, primarily focused on three different areas. So I focused on CEO mindset. I focus on building an irresistible product suite. And then the last one is marketing the program, the service that you absolutely love to your audience.
Speaker 1: Awesome. I definitely want to touch more on those things, but before we dive into that, I want to know, like, tell me a little bit about your journey to becoming an online business coach.
Speaker 3: Yeah, for sure. So I always think it's funny cause um, people will come to me and they're like, I'm an old lady or I want to becoming only business coach and like, well you have, you had a business before and they're like, no. And I'm like, what? So I think, I think to be anomaly, this is good. I think you obviously have to have had a successful business. So I'll start there. So last year at the beginning of last year I graduated, I became a dementia specialist. I got my degree in social work. I was like, Oh gee, I'm about to go into this. The probably going to work in the Alzheimer's association, like I'm going to have a Sue, I'm going to have a nice car. I'm going to go into this corporate world. I'm so excited because you know, I did, I loved leadership.
Speaker 3: That's one thing. Um, my theme in high school in college was leadership. Just, I loved it. Um, and I always told myself one day in the future, once I had enough money and I think the word I used at my graduation party was once I was established enough, I was going to create a foundation for the elderly. So I love older peoples, typically those with dementia. And, but I wanted to work in the corporate field. So when I was, when I I'm like, all right, let's get a real, a real job. So I applied and no joke, two 77 places in a matter of a month. And I stopped counting because I like applied for three months. So after the 77, I was like, I'm going to stop counting these indeed like mission forums. I was like, I'm like, nobody wants me. I'm like, I did three internships.
Speaker 3: I have like 100 hours of community service. Like I just, my resume was perfect. Right. But I graduated early. So I look a little young and I want to work in this elderly field. So I always like kind of blamed it on an app. And I was like, why does, you know, what do you want me? I felt so sad. I felt so broken because you know, my mom was my mom's the type of person like, Oh, you can do anything. You want to just, you know, set your mind to it. And I'm like, well, I set my, I did everything. Right. And what's going on. So, so, um, yeah, so I was like, okay, whatever. So they offered me this job that was, I think, $13 an hour for a job in my new life. I was making more at this grocery store that I was working and I had like two degrees and I'm sitting there like, Oh my goodness.
Speaker 3: I can't believe this is my life. I have to start from the bottom all the way, top. Um, and long story short, um, I was working there. I was very unfulfilling. I got sick. So, um, I have a lot of, um, chronic illnesses problems and I've always had them my whole life. But all of a sudden, like that, that year, it was like a, uh, um, a switch flipped. Like I was having flare ups every single day. I couldn't, I kept calling off. I was the only person that did my job at this nursing home. I kept calling off and it just felt so defeated again. I'm sitting at like, like I did everything right. What's going on. So I had to quit that job and I'm sitting there at home, like I'm not going to live on unemployment or disability. I just went, like, I blew my savings account for all these doctors.
Speaker 3: I don't know what's going on with me at the, um, at that point, um, I got diagnosed with IBS and Crohn's and a bunch of like stomach problems. And I'm like, Oh my God, what's going to happen. So long story short. Yeah. I don't even remember. I had this idea. I was like, well, I'm a dementia specialist. That's what I know. That's all I have. I don't have a job, but I have the knowledge. So why don't I create online courses? And I can kind of create like an online caregiving school for families. And I did that and I went, I was on Facebook Primo primarily honestly. And cause that's, you know, where older adults hang out and it blew up like, Oh my goodness, I was leading, um, a couple Facebook communities of thousands of caregivers. Everybody loved the online course in a matter of like a month or two, I grew the Instagram's like a thousand followers.
Speaker 3: Like there was just, it was, it just boomed. And it was so exciting because I, I ended up replacing that money. I doubled tripled the money I was making at that nursing home. And also long story short. I actually, um, found some supplements that help the flare ups. So I was a flare up free. So it's almost a year, my year anniversary from being a flare up for free. Um, and then I just in love with entrepreneurship, I was like, why doesn't everybody works with herself? Like I just loved it. So I used to get a lot of questions. Like, how do you create this community? How do you create this engagement? How do you create this course? So I started as teaching women how to create courses for their courses and programs for their, this, and then it kind of flourished more into just online business coaching. So the dementia stuffs, um, pretty much, um, a hundred percent automated and I'm wanting to transition that into a nonprofit and our business coach full-time so it's kind of my story.
Speaker 1: I love everything that you just said. Just to just, just to kind of go back to this whole, like, I'm not going to let somebody else like determine whether or not I get to work in the career that I worked so hard for. Like, like you said, you're like, I did everything. Right. I did everything I was supposed to do. I did everything that they, whoever they are told me to do to go to college, do the internships, do the community service, like all this stuff, put myself out there, apply for all the jobs. And you know, at the end of the day, it's like, you are waiting for someone, you know, when we're told we have to do that, it's like, Oh, we're waiting for someone to just tell us like, Oh, we're good enough. You're good enough. We'll we'll pick you. And then not only that, like, we'll also just control every aspect of how you're able to use this gift that you've created and not value you with what I'm just like this whole, this whole, when you said, why doesn't everybody work for themselves?
Speaker 1: I'm like, yes. Why does it ever could? Because like you've experienced what I've experienced is just like the total empowerment of taking what we love to do and just saying, okay, I'm not going to play by your rules anymore. I'm gonna like go make my own thing and make this thing happen. And I just, like, I admire that so much for anybody that's like willing to just really kind of like step outside of the societal norm of what we're taught to do to like go blaze your own trail. And I just really like, just want to acknowledge you for that because it's something that like, people just don't think is possible for them a lot of the time. And that's why I'm just like so excited to hear that your first business was not a business teaching marketing or, um, online business or anything like that. It, it was a niche that was not like teaching someone else how to make money. So can we, can we just talk about that for a little bit? Because I feel like, you know, a lot of people out there think that I can't make money from an online course or an online business, unless I'm also teaching other people how to make money. You obviously proved that that's not true. So, um, what are, what are some of your, what are some of your thoughts on, on, on that?
Speaker 3: I think so back to back to when I said I started, I was a dementia specialist on my hair giving school, and then I kind of have before business coaching, which I guess it's technically good business coaching, but I was more like course creating coaching program, creating course, um, coaching seriously. Like there was, you can create a program on how to plan a wedding. I'm getting married and I'm like, I wished it was a course on how to play the wedding. You can do how to cut someone's hair. I have a friend that does makeup. Like people pay to learn how to do things. Um, but on the other end, some people, you know, want to outsource that. So that's fine. But a lot of people actually just want to learn. So like seriously, it isn't teaching people how to make money. That's great. That's, that's wonderful.
Speaker 3: And that's kind of what you see all the time, but seriously, like people will pay you. I have another client, she teaches you how to road trip around the country. Like she teaches you how to rotate around the country. Like that's fun. People pay for things that excite them, things that, sorry, there's car things that, um, you know, light, light them up. So yeah, money's great. People want to make money, but also people want to have fun. And there's so many things that people that want to be entrepreneurs or want to start a side hustle. There's a lot of knowledge they have, but they don't realize that another person is dying to learn. For example, if I didn't do a whole elderly thing, like I loved that. Right. But also like I could teach somebody how to have a successful organization, like, cause I loved leadership. That was one thing I could do. I'm an artist. So I can technically teach you how to paint. Like there's so many things that I can think about that I can teach you how to do. Um, I can teach you how to cook. Like, you know, everybody has something. So I think only specifically only courses, I like that because, um, that kinda runs in the background as well. So I think that's a really good source of income, but everybody's willing to learn anything. So all ideas I think are valid.
Speaker 1: I, I couldn't agree more. And you know, I, I talked to my audience about like, you know, your course solves a problem. And when they think about problem, they think about like something bad. Like, Oh, it's like, my life must be horrible before you come to me and I must be making your life better. And I love how you just explained that. Like, no, it's not that it's not always that like, that can be, you know, where you're like taking them from like being miserable in their life to, you know, being happy. Yes. That is one thing. But like, you know, just helping take like help someone has a goal of a road trip. That's not like they have some big, heavy life problem that they're trying to solve, but it's also like, why not have someone who's been there before? Show me the way so I can like do this fun thing that I want to do in my life.
Speaker 1: Like, why not have someone show me the way? And I think that's where people kind of, like you said, like dismiss their, their experience because they don't see the value in it to other people. Um, whereas it's like, don't, don't all of us like go and ask people who we know have done something that we want to do, how to do it. Like, it's just like, we all do that. So you know what you're helping. I just love that you're helping people like turn, turn that expertise into something that can like empower them, um, and like help them have, have the life that they want. So I love that. Yeah. Yeah. So tell me what you mean. I was like, totally stocking your website before this, before this interview and like reading all the things, but what do you mean by like helping people find their CEO mindset?
Speaker 3: Okay. So I want to be honest. So remember what I said I was of course greater than, um, of course coach and then I did a business coaching actually. There's kind of one between, so I was a business coach and I taught you specifically how to create an amazing service, make it super resistible and then sell it. Right. And then I'm teaching, you know, so I'm teaching my clients and Oh, they're getting results, whatever, whatever. But then I came across this one, a client that wasn't getting results. And I'm like, I taught you everything that all my other clients I've taught and I'm sitting there like, what's going on? I know it's not me. Right. And then I came to the conclusion, it was like, I was going back and I'm like, you know what? This person isn't actually doing, all the things that we've talked about, they're not implementing it.
Speaker 3: They're procrastinating, they're doing all these things. So maybe they're just not a good client. So I kind of stopped working with them then, um, you know, I had more clients that were doing good. They were doing good. And then I had another client, same thing. Like she just kind of gave up and I was like, you're only a month into this. How are you? How did you give up already? Um, so I'm sitting there like, okay, there has to be another piece. There has to be another piece that I have to teach. So if I would have started teaching on I'll explain what CEO mindset is in a second. But if I started teaching about CEO mindset before I could have kept those clients and talk them. But anyway, so what CEO mindset is, is when you were stepping up into your higher self and when you start, I believe you will not become the person you want to become until you start acting like it.
Speaker 3: But we don't know how to start acting like it because we're not then. So it's literally waking up every day and saying, I am I going to be my higher self today? Or am I going to be me today? Because at the end of the day, if we're just me, we're going to stay where we are. And most people don't want to stay where they are. They want to grow. So in order to grow, we have to grow our mindset. We have to start acting like a CEO. So I actually created a whole entire program. Seriously, all about failure, all about, um, what really means manifestation, um, sabotage, limiting beliefs and not all goes under having that competency mindset to sell, to create an irresistible offer. Because again, I can teach you how to create an amazing offer. You have the offer. I can teach you how to sell, but if you're scared or if you're nervous to get on your stories or nervous to talk to somebody in person about it, or you don't even believe in yourself because you're just like, I'm going to make this a side hustle, but I'm not going to go all in until I know it's going to be successful or I'm not going to invest until I know you're never going to be successful.
Speaker 3: So that's what that component means.
Speaker 1: I I'm just like sitting, if you guys could see me, I'm like nodding, like all along with everything she's saying, because that is my exact experience. Not only with my own personal journey of, of figuring out like what's, what's holding me back from like having the, um, having the success that I'm seeing in my peers having, like, why am I, why am I stuck? But then also looking at my students and seeing like, I am a literally telling you every single possible step like that, you know, I'm giving you all of the actions to take, but, uh, like exactly like what you said, unless you're, unless your belief aligns with like taking those actions, you're not going to do it, you know? And, um, and that's, that's really, you know, what my experience was in the beginning, like no shortage of action on my part, just action on things that kept me, um, in my comfort zone and real busy in my comfort zone and not actions that put me outside of that. Like, like you said, like a CEO would take, you know, making decisions that really move you forward. And, um, yeah. I just, I, I could not agree with you more that like the, the number one thing, if you're stuck in your business that you really need to work on is like making sure that your mindset is in the right place.
Speaker 3: No. Yeah. I love no, I love that so much. Seriously. I, I started incorporating this, I want to say in April and to completely, first of all, I didn't just incorporate this out of the blue. I did my own coaching. I had a manifestation coach and then I had a success coach. She had nothing to do with business. None of them had anything to do with business, but they completely, I tripled my income. Like I was like, Oh my goodness, I love this. I have to teach this. And this is the exact reason why my, some of my clients was two clients they had. And I'm a dweller too. I'm just sitting there like everybody that comes to music says, well, what do you, what's what's happening with you guys? So, um, yeah, I was just so excited to incorporate this piece. And like I said, just create a program on it. And like, we're not even talking about sales, we're not talking about crude and errors as well. And they're getting clients like they're manifesting amazing things. So it is, it's a hundred. That's why I don't want to say it's a hundred percent in your mindset because you can also have amazing mindset. But I think there is a little bit of strategy behind it, but those bowls are so important. You cannot have strategy without the mindset and you can have mindset without strategy.
Speaker 1: Yeah. Because like, when you go to, if your mindset is crap, but like mine was, and you are also like a really hard worker, like I was, you will go and strategy all day, like strategy strategy. But what I noticed was that every time something did not work the way that I hoped that it would, I would make it about me. And then I would throw that idea away as if that idea was no good. Instead of saying, you know, Oh, like I could just look at this as an experiment and see what I could tweak and change to offer it again, instead of internalizing it as like, something's wrong with me that this didn't work. It's like, Oh, no. How about, I just gather all the data from the attempt or from the, you know, the attempt and then like figure out like, well, what needs tweaked based on the feedback and the data and all of, all of the things.
Speaker 1: So that was like one of the biggest things it's like, yeah, I was following the strategies, but I was also not, not, I didn't have like the, I didn't have the strong enough minds or C CEO mindset, I guess to really just say, like, I'm in this for the long haul. I'm not going to make this about me. I'm going to figure out like what I need to tweak. Um, maybe this offer isn't good, but that doesn't have any reflection on me. I need to go out and figure out what, how to make that work. But it's funny that you said, um, that you, that you worked with like a success coach and, and, and other, other things, like not business-related that really helped you, like, get that together in your business. I had a very similar experience. Like I was working with, um, a weight loss coach and I had a coaching call with her, where I brought up something and sh and something, I was thinking some kind of way.
Speaker 1: And she's like, you can't ever control, like you can't ever control that. It's just your opportunity to like, put the best thing forward. And I can't remember like the exact conversation, but it has just flipped something in my mind. And I, then I started like making more money in my business than I ever had because of like that one thing that happened tangentially to my business. So I can totally, totally relate to that. Um, so what are some of the biggest, like looking at those two, you know, clients who were, who you were like, everybody else is getting results and these people are stuck. What are some of those common, like, limited? Like, what are some of the limiting beliefs that, that you identified in them, um, that were really keeping them from having the results
Speaker 3: That you knew that they could have? I love this question. So, yeah. And that's what I asked myself, because I wanted to create a program and I'm like really diving. So actually not going to lie, I'm always transparent. So these two clients, I couldn't actually talk to because we worked together for a month or two, and they're like, Oh my God, you got me no results. And then just watch it. So like, they didn't even so start, like, we had a good relationship afterwards. That's another reason probably why I dwelled, because I'm like, no, but anyways, so, um, um, I couldn't ask that. Right. So I, um, did the manifest abundance program in, in my intake, um, form, not me. Yeah. I think it's, I guess you can call it intake form once they sign up for the program, once they paid for the program and they're in, I sent them a questionnaire of like all these different things that I used to go to that kind of like, self-sabotage my success.
Speaker 3: So I categorize, I think it, I categorize it in like four different sections. So the first one, I think failure. So my favorite, I think this is probably my favorite topic. Like failure. Like when you, when something happens or like you said, what you were trying to sell and it was working, you can just kind of like, Oh, scratch that. That's considered kind of like a little failure. So like when you fail, instead of looking at it like, Oh no, this is failure. You have to look at it either. This is a redirection, this is a lesson, or this is happening because something better is coming. So I think with those clients, they, instead of coming, you know, coming to me like, Oh, we've worked together for two months and I'm doing everything right. Or whatever they thought, instead of coming to me, like, what, how can I grow?
Speaker 3: Or I did everything, right? Like, why am I not here so I can teach them and talk to them that are just leaving, you know, we could have worked that through. So I think failure and not failing, but defining failure, understanding failure and embracing failure absolutely will like change the way you view business changed the way your CEO mindset is and change the way you are as an entrepreneur. Because again, I believe failures, see, I guess, failures see failures as something bad, but successful people see failures as an opportunity. So I think that's the first one. Um, the second one is self-sabotage obviously, and that's big, you know, that could be the failure thing, but, um, self sabotage in the sense of like procrastinating, not giving your business your a hundred percent. Oh my gosh. That's, that's probably the biggest, I hate when people are like, Oh, you know, Alan, best when I have the buddy or best when I'm, you know, like just sabotaging yourself or, um, they'll say, Oh, I'll get on my story and promote my product. When I feel like I have, you know, this amount of followers or, Oh, I only have 10 likes, so no, I'm a failure, you know, just self-sabotaging getting on camera and being like, Oh my God, that was so awkward. They thought I was awkward or, Oh, we have to wear this so that my audience thinks that I, um, that I'm professional. Cause I want to, you know, all those things. So it's like, it was a mixture of all of those things that I think was self-sabotaging their success.
Speaker 1: Oh my gosh. So many of those things that you said, like a few of them are like the ones that I've worked through. A lot of them, I hear from, um, from people in my community too, but the one that like really, I wrote down as we were talking, is that all in best when I have the money, I used to do that all the time. Now what I have come to understand is that like, there's some kind of a transformation that happens when you make the decision and follow through on that. At least that's my personal experience of like, it is almost just like signing on the dotted line that I will make this happen no matter what, like, and that's really what my experiences have been. I wonder, like what, what is your experience with, with that with either yourself or your clients?
Speaker 3: Yeah. So I think it's one of those things like, like the burning, the boats thing. So like, if you like, the boats are like a backup plan, right. So then you're just like, Oh, I don't have to try too hard because then I could just get on the boat and leave, you know? But once you burn the boats, you're staying on that Island, you are not going anywhere, so you're going to make it work. Um, so for example, I'll do a me example and then a client example, just because any listeners can resonate with any of them. For me, I'm sitting here and I'm like, okay. I said a hundred dollars. That's great, cool. I got like a hundred dollars back or maybe $10 back, like whatever, like who cares? But it wasn't until I started investing big that the program and the coach was higher touch and it was completely different than some $200 course or some like seriously, even a thousand dollar program will not get you the results that a $6,000 program.
Speaker 3: Well, like I have peers that don't invest and they're still like, Oh yeah, because second client or third client and there's peers that completely had invested like 10 grand in a matter of four months and they've already hit six figures kind of thing. So I think with that, that's my personal experience. I, for some reason, the more that I'm investing, I see for some reason the more money I'm getting, I don't know why, obviously it's probably because of the teachings or just the universe. I don't know. You're right. I think if there's just some level of like commitment, maybe I'm not sure, but, and then for my client, I was on a discovery call and she was like, I know I want to work with you. I know you can help me take my business to the next level. I know you can help me hit consistent 5k months.
Speaker 3: I know it. And I'm just like, okay, great. So I have, um, this was a payment plan. I don't have any more just because of what she's about to say. So she's like, I haven't, I told her I have a one-man package and then I have the six month package. But based on, um, what you're saying to me, I definitely think that the six month package of work, because she needed help with, you know, the three areas she needed help with a lot of the three areas. So I was telling her, I'm like, I know that the six month package within that six month, if we're gonna hit your goals, I know it. Cause we're going to be able to have the time to talk about those three categories. And she's like, yeah, like I really, really want to do it. So just, you know, I'm gonna make up a number.
Speaker 3: Cause I'm Oh yeah. Just so you know, she, it was $600 a month for the one month package. And then if she wanted to work with me for six months, it was going to be $600 a month. So that's the same breaks, right? There's no price difference. The only, the only difference contract is one month, the contract is six months and she was like, I am just really scared to sign a six month contract because like, I won't, what if I don't have the money or I'm scared to sign that six month contract? Because like what, what if something happens? She's like, I'm about to buy a house. Like what if something happens and I'm just sitting there and I'm just thinking, and I'm like, I'm, I'm putting it into my head. And I'm like, if I was her, how can I think, you know, how can I make this better?
Speaker 3: So for me, I, right now I pay $2,500 a month for my coach, for my coaches, a mastermind at six months. And I was like, if it was month to month, I probably have quit on month one. I probably would've quit on month one because like at the end of month, one or during month one, if I was halfway through month one and I was like, Oh my God, I've only made like a thousand dollars. I can't pay that $2,500. I would've, I would've gave up. I would've quit. But because I was on that six month contract, I'm like, there is no quitting. So that, that wasn't even an option because I burn that boat. It was more like, what can I do right now to make this money? Who can I talk to? What can I sell? What's going to happen. So I realized that this, this client wasn't ever going to have that feeling of that pure drive, if she does the one, one package.
Speaker 3: So I told her that I shared told her, I'm like, well, let me put this in my, in my, let me give you an example of my life and why I am in a six month package. Um, and now I don't have the one my package anymore because it's true. Like you're not gonna, you're going to give up. And like those clients that I said in the past, like they gave up the first one gave up in a month. And then the other one after two months, she kind of stopped. It takes six months to get a complete transformation. That's what I believe. And, um, I think that's, yeah, that's a hundred percent true.
Speaker 1: Yeah. It's like, you know, Oh, it's like, Ooh, let me just dip my toe in the water. And if the water is too hot, I'll stop. Like if I get too uncomfortable, I'll stop. If you know something in my life happens, I'll prioritize that over this, which is my future. I'll prioritize that now over my future. And I think, you know, for me, I used to my thought process was like, if I don't spend money on this and it doesn't work out, then I didn't fail. Like if I just spent my time, if I just so ridiculous to think about it now, but I think like, Oh, if I just spent like 24 seven to the exclusion of spending with my friends and family and any sleep or self care or health or wellness, if I just spend my time on it and it doesn't work out, then I didn't fail.
Speaker 1: But if I part with money and it doesn't work out, Oh, well now, like I am a big failure. Like that's just where my mind was five years ago when I, when I started and I'm like, I could have like saved myself so many years of crap, honestly, of building the business. I mean, I can look back now and say, I'm really glad I went through all of that stuff because now I can say to other people, like it does not have to be as hard as I made it. I figured out all the things that I was doing wrong and they're all mindset related. Cause I had the strategy down, Pat, it's all, it's like all mindset related. So I just love, I just love this conversation because I'm like, if I could, like, if anybody here listening is thinking like, Oh, I just need to learn the next tactic or the next strategy. It's like, none of those are never going to work if your mind is not in the right place. So, um,
Speaker 3: Yeah, I think also like, let's just define fine. So I was on the discovery call with my coach and I said something to her and she's like, I've never heard that before. I'm writing it down. Someone I'm gonna share it with you. So she, you know, obviously twenty-five hundred dollars when I first started, I was like, I don't have that. That's going on a credit card. Um, and for me I'm super like, Oh my God, I'm not on debt ever. Like my school was a hundred percent paid for, from all my scholarships and debt to me was something so scary. And it was something, what, it was something bad. Right? Yeah. And I had to rewire my subconscious mind to believe that when I'm in debt for my business and I'm in it for my business, I'm spending money with business. That's a blessing. I'm so excited to be in debt for my business because that means I have the opportunity to double, triple, quadruple my income. So anytime I spend money on my business, I get excited. It's not like, Oh my God, Oh, I don't know if I can do it. It's more like, yes, what's going to happen free me. I'm so excited for the next thing I'm going to learn. So I think that that mindset shift that is what has really helped me.
Speaker 1: Oh, so, so good. Like I could not agree more. It's like you just, and it's also like a foregone conclusion when your mind is right. It's just like, Oh, like that's obviously coming back and tenfold. So I'm just like setting like partying with this now and we'll meet again and then you'll also grow. Right?
Speaker 3: Yeah. And I don't, I don't doubt it. I think that's another thing like you have to truly believe. Um, but also you have to be, I just created a post about this topic like two seconds ago. I think it's so funny. But basically I'm saying also you have to 100% be aligned with this offer because we're talking, investing, we're talking about when we got to spend money, my money because it's good. Right. But it's not always good. So my first coach, Oh my gosh, it was such an awful experience at the time I was making, I was making my dementia business, um, money, but I wanted to transition into the coaching. So I was spending less time in the dementia business. So my econ was kind of going low just because I wasn't spending time with them. So I want to say my income was like 3000 a month.
Speaker 3: And the program that I wanted to invest in, because people tell you, Hey, you need to invest where your business was $3,000. And I was like, Hmm, it's not really adding up. And I'm on this discovery call with this coach. And she's just like, Oh, that's just a limiting belief that you can't pay that money. And I'm like, but my credit cards don't even like go up that high. So I was like, if you don't help me make money in a month, like, I can't pay you the next, like I have no, like that's, that's all my money. And she's like, well, I still think you should do it. She was crushing me. And I felt so uncomfortable. I thought I was my poop, my pants,
Speaker 1: Oh my God,
Speaker 3: To be successful, but I don't have the money. How am I going to pay my bills? How am I going to eat? That's not the investing we're talking about. You're not talking about that. Investing. We're talking about you adding up all of your coffee trips, adding up all of your target trips, adding up all of your vacation money, adding up all of your shopping money. We're talking about, we're talking about that money. We're talking about the extra money. Um, we're not talking about the money that you need to pay your bills and your food. We're talking about all the extra money and we're talking about your credit card. Money is well, I, a hundred percent believe that you can absolutely put coaching on credit. But I think the main thing is you have to be aligned with it. You have to be excited about it.
Speaker 3: If you're not excited about it, it's going to be a bad experience because the whole month, you're not the whole month for me. I actually did the coaching. I was crazy. I did the coaching the whole month. I was not thinking about booking clients. I was stressing about how I was going to pay this girl. So you have to come from a place of love and excitement. Um, you cannot come from a place of scarcity. That's why you have to have enough money on that credit card. And if you don't have enough money on the credit card, then that's not a good idea. But if you're scared to put any money in the credit card, because you don't want to be in debt, the whole point of credit is for that so that you can grow your business. That's the point that, um, but yeah,
Speaker 1: I love that you pointed out that, you know, we are talking about like making sure that you're taking care of your needs and your family and all of that stuff first, because exactly what you said. It's, you know, if, if you are stressing about like how you're going to pay your car payment next month, you know, you're not focused on the things that you need to be doing to grow your business, to get yourself to the point of, you know, the empowerment that comes from having that all taken care of because the money's coming in, uh, coming into your business. So I want to switch gears a little bit and talk about like, okay, got your mind, right? Like we've got your mind, right? How do you then walk your clients through, um, you know, marketing their marketing, their, um, or I guess marketing their products and services.
Speaker 3: Okay. Um, I think it starts, so one question I always ask my clients is, have you sold anything yet? So if they're like, yeah, I sold it and they just need help selling more of it. Then we can just talk about the marketing. But if they are, they haven't sold anything. And they're like, I created this thing, but I haven't told anything, told anybody about it. And I have no clue how it's going to go. I just created it because I thought it would be a good idea. Then I took a step back first. I want to make sure that you did the market research, which means you're in Facebook groups. If you have a big audience, whatever, whatever, wherever you are, if you're, if you're have no audience and you probably want to start with Facebook groups, but it's asking communities, asking people, Hey, I'm thinking of creating this.
Speaker 3: Would this be a good idea? Is this something even people need? Um, I thinking of creating this, what, what do you struggle with when it comes to this? So I can add it to this or whatever it cores program, whatever service. Um, but basically we, you know, I make sure my clients do the extensive research so that we can guarantee that this is actually going to sell because like, you don't want to create something that you thought was cool or you thought that somebody really needed. But in reality, you're the only one that needed this. So I always tell people, if you want to guarantee that something's going to sell, then as you're creating it, hop on market research calls, find people in Facebook groups that are struggling with this, get on a call with them for free say, I'll give you free coaching. If you can answer some questions and get all the information, get all their struggling, everything with the struggling with.
Speaker 3: And it took us in this product, put this in the service so that this can be the most amazing thing ever because that's where the irresistible part goes. And to make it irresistible, you absolutely have to ask people, Hey, is this something you need help with? So after that, then I always tell clients with those people that are market researching, um, doing all market research calls with you, make them your beta testers, send the product to them, give them the service, not for free, unless you opt for D double. If I didn't go to school to be a dementia specialist, then I would have my beta testers. I would have just gave the course for free. Cause I wasn't really knowledgeable. I was only knowledgeable unexperienced, not really on the education side. So then that's when you can give the free beta testing course program, whatever for free, but I wasn't a hundred percent educated.
Speaker 3: I knew what I was talking about. So I wasn't going to give the course for free because I worked, I worked so hard on this. So you can either beta test for free, but it's, um, or, um, charge, um, that's a hundred percent up to you, but you need to get your testimonials up. You have to get your testimonials up. You have to get video testimonials. You have to get people super excited about what you have. And then, so if you've done all this, then it's just launching. So it's all about preparing all about your, and you should already be excited. You should be excited because you beta tested and people loved it. And if they hated it, you got to redo it. You have to edit it until it's not until it's perfect until you feel like the feedback you're getting is awesome. And then at that point they're already hyping you up.
Speaker 3: They love your product, they love your service. So now it's just get on your stories, get on your email, it, get on your Facebook group and talk about how you've been able to transform these people's lives or, I mean, also you are your biggest testimonial as well. So, um, you can talk about how this thing has particular changed your life, but I a hundred percent recommend doing the research. So, you know, it's irresistible and getting those beta clients. And then, um, after that, just straight up selling on your Instagram, do you have specific questions on marketing in general? Because there are so many different parts of marketing, but I think that's like the general pillars.
Speaker 1: Oh yeah, no, that's like, that's great because you know, you can really do what you said on any platform, regardless of where you like to show up. But one of the things that you said that I was like, Oh, that's really, really good is like how to decide whether you're beta testing for free or for not. And, and you know, what I heard was like, you know, if you're already knowledgeable in this thing and you don't really need to like learn more as you're teaching other people, it makes sense to charge for it. But if part of the value that you're getting from the beta test is like, Oh, I need to kind of really hone my skills. You know, maybe I'm a brand new coach and I just got this certification program. Like I just got certified in this method and I need to like, you know, train some people on this method for a while before I really kind of like, you know, get like really can have it ironed out.
Speaker 1: Like that makes sense. As far as like, when you are giving your time away, when you're giving your time away for free versus, um, you know, charging for it. Cause I, I always tell people like, you know, when you're giving something away for free, let it be your knowledge, not your time, but there are scenarios when it makes sense, because you're also benefiting from that exchange. Um, you know, when you're, when you're learning through, through a beta testing program. So yeah, I could not agree more with all of the things that you just said about, um, making sure that that thing is something that people people want and making sure that you're talking about it in a way that resonates with them because you know, a lot of times we're so close to what we do. We speak about it in a way that, um, doesn't really like connect with people.
Speaker 1: Like I teach web design if I was going to be teaching, like if I was going to be talking about widgets and plugins and dashboards and all the people are like glazing over, but if I'm talking like what they like, Hey, build a website. Even if you're not techie, they're like, sign me up. Where can I sign up for that? So, um, yeah, I just like that. So let me ask you this. I see my, uh, like my audience, just like being so afraid to even like go out there and do that research. I wonder if you experience that with your like, resistance to doing that piece. Do you experience that with your clients or how would you, um, coach someone through that?
Speaker 3: I don't think I've ever had some, like selling, selling on the backs. Yes. People coming in. I don't think, I don't think anybody has let's define research maybe because maybe the way I'm doing it is the way we do it. I think, I don't think it's scary. It's just literally writing down your idea and then writing down the topics that your deal covers. Let's I'll give you example. Let's do let's pretend my manifestation of course, I mean program. So the topics are self-sabotage and station, um, money, mindset, stuff like that. Um, so would in a Facebook group, I'd be like, Hey everybody, I'm thinking of creating a program and it's going to be all about how to rewire your subconscious mind so that you can manifest more beautiful things into your life. Like, do you guys struggle with self sabotage question Mark? What specifically do you struggle with?
Speaker 3: Um, or you can say, um, does anybody have a morning routine question Mark? And if you don't, why not? Like you can just say that because my program has morning routines where we're talking about the significance of that and everybody that comments, guess what? They're an ideal client for one, for two, for two, I'm getting that research. Why they don't want a morning routine? What is their objection? And I'm writing this down. So that's kind of how I do it. Um, Oh, the call calls, I guess the calls could be a little scary, but I think it's more exciting because when, if your market research and you probably haven't booked a client for this thing, so you're probably just kind of like, Oh, I hope this works. Like, no, I'm trying to believe in myself, but I'm not really sure. You know? So once you start getting all these market research calls and asking questions about exactly what your, your service covers and you see that people are actually struggling with it, you get excited. You're like, yes, this is like, I have ideal clients out there. Like I'm just so excited to serve them. So yeah, I really don't think it's one of those nervous things.
Speaker 1: Yeah. I think what I see, you know, my audience or community struggle with is like, am I allowed to do this? Can I post this here? Or they want to like put it into a survey and put a link to a survey and I'm like, just go talk to people, just go talk to people, like have real conversations. It doesn't have to be this whole like focus group, market research, like this serious serious thing. And you know, it's like that, that like holds them back from like going on, like just go talk to people. I call it, like, I call it doing a social dig, like just go out into Facebook groups, social media, wherever, and start conversations with people about that topic and see what they say, ask follow-up questions, engage. It's like, um, the person to be a person be, be someone who's like, really just trying to like understand, like I have something that can help you. And I want to understand how you think about it so I can make sure we're like talking about the same thing. Like no.
Speaker 3: Yeah. And in group. Yeah, you're right. You're right. Groups are very strict. So obviously you need to go to the group, make sure no Barker research do not say I need help with market research, but also you can always collaborate with business besties. You can collaborate with and groups admin and say straight up, Hey, I'm looking for market research. I love to bring value to your audience. Um, I can do a free training on this. And at the end, I'd love to pitch 10 free coaching spots as well. Cause I really want to create those program core service. And I'm not really an expert on the knowledge, but I'm not an expert on the structure and exactly what they need on this topic. So I would absolutely love to do that for you, but I can do a free coaching in your group. And like admins wants their group to be the best group ever. And admins are like, so like knowledgeable or, I mean willing for you to go in the group if you were serving them, not to take, but to give, so give, give, and then take,
Speaker 1: Uh, absolutely. It's like, why wouldn't you be like, Oh yes, please come create some content and engagement in my group for me. So I like, don't have to do it myself for one and two. Like you're just doing something really awesome for my people and they're going to get a ton of value out of it. So yeah. It's like, it's, if you can position it as a win, you know, without just kind of like going in and um, you know, spamming someone's group or what, but that's what everybody, like, I don't want to spam someone's group. It's like, well, go in with the mindset of like, how can I add value and then not me. Well, let's talk about that. Yeah. Like, let's talk about that. Cause you mentioned like the bit you you're like Hmm. Research. Not so much, but like selling yes. Like such resistance to selling. So what is the, like the biggest resistance that, that you see? Um,
Speaker 3: I think those will CEO mindset. So if you don't have a good CEO mindset, you're like OMG, I'm bothering people. Oh my goodness. I'm I'm talking about the same thing over again, over and over again to my stories. Oh my gosh. I'm posting too much. It's always worrying about what other person, things of you. Um, but also if you're like, I don't want to be spammy. I don't want to be salesy if you fail. If you even think that it's because one, you're just trying to make money off of people or two, you literally are being spammy or somebody has told you, Hey, you're bothering me because your approach is bad. So I mean, obviously that's a whole nother lesson in itself. Like the approach of actually how to take a cold lead into a warm lead and then a warm lead into a hot lead and then to a paying client.
Speaker 3: And that's a whole process, but basically like be a fricking person. Like everybody has a mission and you should be so freaking excited to share this mission with the world. Like when I sell my services, that means another woman gets to quit her nine to five and live her life on her terms. She could probably have a chronic illness like me and she gets to stay home. Or she probably has kids. She gets to stay home, love her life and run her business. And that's all because I sold my service. So everybody has a mission. Everybody has a why. So why do you do what you do? And then like selling should be exciting. It's a mindset shift though. I mean obviously like again with the strategy, like obviously you don't be like, Hey, my name is Tali. I'm a business coach. Like I have this master class coming up, you should join.
Speaker 3: It's like, who are you? Like, who am I like, do this person even need the master class. Like I just popped in there. And Dan's, I have no clue who this person is, but I'm just inviting them to a service. So that's spammy. The only reason I did that was not to help her not to help her. You can say that, but that's a lie. The reason I did that was to get her into that program, which is salesy. So you genuinely only want to DM people and reach out to your, your warm and hot leads and your warm and hot leads or the people you've already engaged with on a personal level. You already know you can help them. So by inviting them to this service product, whatever freebie is, because you really want to help them because you know, they need help. So it's kind of like just be a person and have the right intentions and that right. Energy and your stories. And everything's going to be okay, will fall in place if you are, if you have really good intentions.
Speaker 1: Oh, I love everything that you just said. I mean, and, and you know, the key to that is like that you have been showing up prior to making the offer with value and good intentions, like a human, like a person that you didn't just like pop out of nowhere. Like you said, it's like, you've, you know, you've been helping them throughout the whole process. Figure out if this is the right next thing for them. You're like having them, like getting to know them. They're getting to know you. And now it's like time for, to like say, Oh, Hey, you know, do you want to take this to the next level?
Speaker 3: Yeah, no. Yeah. I think it's, it's like dating like seriously. Like if you're just trying to get in some of these pants, it's like, you're going to feel weird.
Speaker 1: They're going to know it right from the very first second that they approached you. Oh my gosh, this is so good. So I have just a couple more questions for you that I ask everybody that comes on the show. And I think we've covered a lot of, um, of this first one, just in everything that we've we've talked about. Um, but you know, what one piece of advice could you give, um, someone who is really just struggling to get traction in their business. Like, they feel like they've been doing all the things, but they're not seeing like the progress, meaning the money that they, they want to make. What would your first thing that you would, um, what would you tell them?
Speaker 3: Um, that's why I like my niche because that's exactly the people that are like help. So I think it's because, okay, so first of all, I would break down those three, the three things that I, you know, focus on. So the CEO mindset, the irresistible product suite, which is your services, your, your course, whatever. Um, and then you're launching and marketing strategy be a hundred percent honest with yourself. Where are you lacking? You have to be lacking in one of these places. And if you think, Oh, I know everything then think, well, do I have a business coach right now? Because if you are struggling right now, then you should have, first of all, if you had a coach, you would say, Hey, I'm struggling. And the coach would help you. So when you're just saying, thinking to yourself, Oh my goodness, I don't know what I'm doing.
Speaker 3: It's probably because you're not investing. So that's probably, so let's add, I guess that's one. And then the CEO mindset, irresistible product suite, and then that launch, one of those categories are missing. So do a full business audit and say in my really giving my a hundred percent, am I really investing my business? Really? Not a hundred dollars, $300, $400. I'm talking about massively investing so you can massively have success. And then, um, your mindset. So I think all, I mean, it's, it's one of those things. If, I mean, it could be more, but I think it's definitely one of those things.
Speaker 1: Well, yeah. And there's clearly a very specific order that you attack those things, like, get the coach, get the mindset, get the products, get them, like those things you can't, you can't go out of order, um, with that process because you're, it's not going to work. So I, yes, that, that's just it's everything.
Speaker 3: Yeah. But I think also like you, okay. I think starting off you can't go out of order, but I, but let's pretend you got the coach. Um, did the mindset created, the offer, did everything and then your mindset is creeping up on you again, you need a goat back. Same thing. I know. There's probably people listening like, Oh, I already invested in a coaching that didn't work out well. Okay. Well, keep trying, keep investing in the mindset, keep investing in the marketing and keep investing in the, um, creating more irresistible. You have to keep doing that. It's not just one time and it's over. I mean, unless you hit a million dollars, then you get, maybe it's over. Maybe you can decide. But if you are still not where you want to be, keep, keep on with the cycle. Because like, I seriously have invested in so many different coaches and people and they, like I said, the main station, Oh my God, she was amazing. So it's a success coach. So it was my business coach. Um, so they're all like different and they've all taught me different things. And after this program, I mean, I love my coaches, but I love to invest in more people. So I love investing in different people and I love investing in the same thing and the same kind of coach. So keep investing or keep doing the circle.
Speaker 1: I'm so glad that you brought that up. That it's not just the linear that it's like very cyclical and that it's, you know, you have to continue on because I mean, we, like, as long as we don't quit, we'll get there. Like, yes. Yeah. So last question. Um, what belief about yourself? Did you have to change to get where you are today?
Speaker 3: Oh, gee, that's a good one. Um, Oh my goodness. So I I'm, I think I'm a pretty like, well, around person, like, like you said, I do all the things and whatever, whatever. I think my favorite belief was that failure is serving me. And it's not really a failure because it's either a redirection or it's something better is coming. Um, or, I mean, there's, there's like five different ones. But I think for me, that's, that's what it was like. Looking back. If I, if I got a job in the Alzheimer's association, I wouldn't be doing what I'm doing. So that was, it was because something better is coming for you. Um, if I would've got that, um, if I was, I wouldn't have got sick, I would have never did the dementia business. If I wouldn't have done the dementia business, I would have never become a business coach. So I think I had to, I had to change the belief that if you like work hard, you can achieve your goals because the goals that you're meant for might not be that goal. So even though you work hard for that particular goal, another goal out there is probably better. So like keep going,
Speaker 1: Oh my gosh. That is so good. That is the best place to wrap this interview up. Talia. I cannot thank you enough for coming to talk to everyone. You shared so much good stuff. I could talk to you for like another hour. Unfortunately we have to wrap up, but can you let everybody know where we can go find you connect with you, learn from you, all the things, um, what's the best place to get in touch with you.
Speaker 3: So we, so I am only on Instagram, so that's my place. I am seriously, always on Instagram. So my handle is always dot advocating. Um, yeah. And if you were listening to this and you want to connect with me, please find them ideas. I absolutely would love to talk to you. I'd love to talk to all of my new followers. Um, and how, yeah. So one-on-one coaching is something I'm focusing on right now, just because I'm trying to build that out. I do have, like, I think we talked about like 20 times, I do have my manifest abundance program. Um, which is key is what we've learned a lot today with that CEO mindset. Um, but I do have a one-on-one coaching spots open for the next couple months, but like I said, just find them in AMS. Um, I, I would love to help you because that's exactly what I do. If you feel like you're struggling because you're doing all the things I love to break down one of those three sections. So people tell me, Oh, you need to niche down to one. And I'm like, no, because people come to me and they're missing one of the three sections. And I love to talk about all of them.
Speaker 1: Awesome. Well, I'll link all that stuff up in the show notes. Definitely go connect with Italia and thank you. Thank you so much for being here.
Speaker 3: Thank you. Thank you.
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