How Not to Quit

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

WP*BFF was born about a year ago in fits and starts. I was freelancing outside of my day job, and it was extremely taxing.

I didn’t choose the right clients.

I worked for anyone that would pay me, and I was afraid to charge for my time if it took longer than I thought it would.

I had one perfectionist client that wanted a site that looked straight out of 1999 and just needed me to do it for her. It went against every fiber of my webby little soul, but I did it, revision after revision after revision. I made about a dollar an hour on that site.

That was an extremely valuable lesson. 

I discovered that I don’t have what it takes to translate someone else’s vision into reality. Especially when I disagree with the vision.

#workingoncommunicationskills

But I know WordPress inside and out, backwards and forwards, so if I thought if I could show people how to use it, you can turn your own vision into reality!

My next idea was going to be brilliant… #not

I wrote a super boring PDF called 5 Steps to Website Success, spent too much time on a website called Website Essentials Academy, created a Facebook page and spent $50 on ads that got me about 7 page likes. At some point Google will catch up with me, right? LOL!

I felt lost, and thought about giving up. 

Then last September, my husband won a trip to Nashville from our local sports radio station (finally his never-ending sports trivia knowledge paid off!)

On the plane I was listening to Smart Passive Income with Pat Flynn and he shared how you can do affiliate marketing with the heart of a teacher and not a sleazeball.

In that moment, something clicked in my brain! I bought wifi on the plane, grabbed a domain and hosting and WP*BFF was born (fka WordPress Ally but that’s a whole ‘nother story).

I had no idea that any of it would lead to this community we’re building of super-motivating, supportive entrepreneurs.

What if I would have just quit after freelancing blew up in my face? What if I would have thrown in the towel after getting exactly zero response on Website Essentials Academy?

I’d have crawled right back into that hampster wheel and started walking. Right back into my comfy little comfort zone.

Some of you just started the 5 Day Challenge. Some of you have stopped and started. Some of you signed up and haven’t done anything yet. If you haven’t joined us, sign up here.

I challenge you to make the time and finish your site! Think about where you’ll be in a few months, a few years if you just keep going!

If you feel stuck, if you feel like what you’re doing isn’t quite right, if you can’t find the time – DON’T STOP. And don’t wait for perfection. It’s a myth.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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