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Ep. 223: How to Get Exposure and Grow Your Side Hustle with Nagina Abdullah

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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I’m so excited to bring you today’s guest, Nagina Abdullah of MasalaBody.com. Nagina and I met through Videofruit’s Partnership Accelerator program, and the moment we started chatting I knew I had to get her on the podcast to share her inspiring story with you!

Today we’re talking about:

  • How Nagina took the results of a personal transformation and turned it into a successful 1:1 coaching side hustle
  • Nagina’s biggest mistakes when she first started out & her best advice for someone who is just starting.
  • The only pages necessary on your website when you go live.
  • Nagina’s strategy for getting exposure for her business from day 1.
  • Exactly what Nagina does to connect with her audience.
  • The number one thing that helped Nagina execute on her side hustle while working full time and caring for her family.
  • Nagina’s best strategies for finding time for her side hustle.
  • How Nagina got over the fear of putting herself and her offerings out there.

Get your hands on the Sweet Spice Cheat Sheet freebie Nagina put together for you at https://Masalabody.com/PT4SH and even if you don’t need to lose 15-40 pounds, go check out Nagina’s website, follow her on Instagram @masalabody and get on her list to get inspired by how she’s connecting with her ideal clients online!

About Nagina:

Nagina Abdullah is a health coach for busy women and moms and founder of the website MasalaBody.com. Nagina has taken her business from $0 to $100k+ annually on the side of her day job by helping other busy women lose weight while indulging and eating more delicious foods. She has helped hundreds of women lose 15-40 pounds and shrink their waist. Nagina has been featured in Business Insider,  Health.com, Huffington Post and on Fox News.

Quotes:

“Get your thoughts in front of people. Get feedback, use it, make changes and keep getting better.”

“Your goal is to get your ideas and your content out there. It doesn’t have to look beautiful.”

“You have to be out there proactively, creating connections, trying to reach new people that you can partner with.”

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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