Ep. 94: May Income Report Part 1: Goals and Income Breakdown

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Welcome to my May Income Report! Each month I publish an income report to take you behind the scenes of my #SideHustleGoneSerious and show you exactly how much I make, how much I spend and lessons learned along the way!

Important Things That Happened in May

I completely changed my work schedule around.

I began time-blocking my schedule.

I wrote my second income report that reviewed February.

I began estimating (and then doubling) the time on every single task before it was added to my schedule.

I had several client projects that I needed to close out and complete in early May.

I booked zero new clients in May.

I held webinars promoting Serious Side Hustlers, Websites That Make Money, and the Web Designer Academy resulting in no new sales.

Every single weekend we either had a camping trip planned or family coming into town.

In 2.5 weeks, I recorded, edited, produced, and uploaded 60 new videos for the 5 Day Website Challenge, redesigned the entire layout, built the online course with over 60 modules, created 120 graphics, wrote over 60 module descriptions and action items (and I only worked on Saturday mornings before everyone else got up). BOOM.

I perfected and documented my podcast publishing process to hand over to my VA team.

I posted a position description for a Project Manager in my Web Designer Academy Facebook group (which I ultimately did not fill as expected, more on that later).

My husband and I found four acres of land that we decided to make an offer on with the plan to build a house there in a couple of years.

Notes I found to myself in my planner:

“Protect your time this week, you gotta get the new 5 Day Challenge done” (Guess what? I didn’t protect my time. I pushed the 5DC out two weeks).

“I handed over the publishing of my Pep Talks for Side Hustlers, YAY!!!”

“When would you like to have that done? What’s your absolute deadline? Let me know and I’ll get you a proposal.

“Instead of ‘I can’t do that for you’ say ‘Here’s what I can do for you.’”

Review of My Goals

Again, my goal each month has been to generate $10,000 in revenue because my rough breakdown to replace my paycheck, cover business expenses and pay taxes is:

$5000 – Income to cover my paycheck.
$2500 – Expenses
$2500 – Taxes

What I Focused on in May

My number one focus in the first two weeks of May was completing the remainder of those 9 client projects I told you about in my April 2018 Income Report.

My number one focus the last few weeks of May was producing the new 5 Day Website Challenge.

That being said, here’s how much money I made in May 2018:

Income Breakdown

Passive Income:

Affiliate Income – Bluehost – $880.00
Affiliate Income – Elegant Themes – $133.50
Affiliate Income – ConvertKit – $81.60
5 Day Challenge Upgrade – $17.00
How to Start a Freelance Web Design Business Upgrade – $0.00
Serious Side Hustlers – $957.00
Individual Courses – $163.00
Web Designer Academy – $497.00
Websites That Make Money Beta – $691.00
WordPress Protection Package – $339.46
Passive Income Total: $3759.56

Time for Money Income:

Done For You Projects – $3294.80
Consulting – $2500
Time for Money Total: $5794.80

Total Income: $9554.36


Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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