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Ep. 93: Practical Advice For Those Struggling to Get Their Side Hustle Off The Ground

 

An industrial designer & artist by trade, Matt turned everything upside down in 2011 to launch a tech company in Sydney, Australia. Bonjoro was born from a customer success hack for his first startup, where Matt and the team would send every new signup a personal welcome video, and it has snowballed over the last 18 months. His love of building great products is only surpassed by that of building strong business cultures, and he believes culture has been the core driver of Bonjoro's rapid growth since it launched in 2017.  With a vision to help every business be more customer-centric and scale real human relationships, Bonjoro is just the start of Matt's journey.

In our conversation, we discuss

  • Why it’s so important to build relationships and what can happen if you build 100 genuine relationships.
  • How Matt manages his company, his side hustle and his social and family life.
  • What happiness really is and where it comes from.
  • How to get better at productivity.
  • What the company has spent under $100 on that has made a huge impact on in the business.
  • Why spending money doesn’t necessarily bring you happiness or success.
  • What advice Matt would give to someone who is struggling to grow their side hustle.
  • When it’s time to take you side hustle full time.
  • What can happen if you take the risk of quitting your day job.
  • How Bonjoro started as a secret side hustle alongside Matt’s original business.
  • How having clients in different time zones inspired Bonjoro
  • How they tripled their response rate to their emails overnight and started to book more meetings and more clients.
  • If you had $10,000 to spend on your side hustle, find out what Matt thinks you should spend it on.
  • How to validate your idea.
  • The one thing every successful person has done to get where they are.

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.