Day 3 – How to Start Without a Website

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here.

Day 3 of Nathalie Lussier’s 30 Day List Building challenge is a little technical. It is setting up a goal on your website and tracking that through Google Analytics.

This piece is all about making sure that the thing that you’re offering, your list building efforts, and the traffic that you’re driving to your site is panning out.

A lot of people that I help get to this step and feel stuck because they don’t have a website, or they do all of their business on social media. I tell them, “That’s okay. You can skip the Google Analytics step and come back to it when you have a website.”

You can set up a MailChimp account, create a mailing list and connect that your Facebook page. Boom… you can start collecting email addresses before you even have a website!

Here’s tutorial video that will show you exactly how to do it. Don’t let not having a website hold you back. It is so important to have a list of potential customers and people who just want to follow you outside of social media!!

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

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90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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