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How To Get Paid

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

There are lots of different ways to get paid online, and if you’re not careful you can end up spending a lot more than you need to.

Gravity Forms allows integration with PayPal, PayPal Payments Pro, Stripe and Authorize.net. Here’s a quick breakdown of each payment gateway to help you choose the best way for you to accept payments on your website.

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When selecting a payment gateway, here are some things to consider:

Monthly Transaction Volume

All the per transaction fees are the same across the board, but both PayPal’s fees decrease as your sales volume increases unlike the other options.

  • $0 to $3,000 monthly: 2.9% + $0.30 per transaction
  • $3,000 to $10,000 monthly: 2.5% + $0.30 per transaction
  • $10,000 to $100,000 monthly: 2.2% + $0.30 per transaction

SSL Certificates

An SSL certificate encrypts your customer’s credit card information when its sent off to be processed. If you’re sending your customers to PayPal to complete the transaction, then you don’t need to purchase an additional security certificate. But if your customer is entering their card info on your site as they will with PayPal Payments Pro, Authorize.net and Stripe, you need an SSL, and it can cost you upwards of $150 annually.

Monthly Fees

Both PayPal Payments Pro and Authorize.net have monthly fees, whereas Stripe does not, however, Stripe’s percentage doesn’t decrease as your sales increase, so keep that in mind when choosing a gateway.

Subscriptions and Memberships

Even though standard PayPal is the cheapest option, but you don’t get the ability to process payments on your site and you can’t do recurring payments for subscription or membership sites.

When You Get Paid

Cash flow is important – and each option pays differently. Make sure you’re okay with the payment terms when choosing a gateway. The soonest Stripe pays you 7 days after the order, so anything you sold on January 1 would be paid to you on January 8. Authorize.net pays your bank account the fastest, and PayPal’s fund are immediately available in PayPal but it takes 3-5 days to transfer to your bank account.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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