Ep. 282: Print on Demand Self Publishing with Kelli Roberts of Kelli Publish

April 15, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Have you ever heard of low-content or no-content self-publishing with Amazon print-on-demand?

One day I was mindlessly scrolling my favorite news apps (procrastinating) and I came across this gem:“Amazon Sellers Are Self-Publishing ‘Blank’ Books — and Turning a Big Profit”

It’s a Money Magazine article profiling today’s guest, Kelli Roberts, who creates designs for print-on-demand products on Amazon.

Low to no content publishing is something I’d never heard of, so I reached out to invite Kelli on the show to learn all about the fascinating world of self-publishing and print-on-demand.

Kelli and I talk about:

What low-content and no-content books are and how Kelli makes a living creating and selling them on Amazon.
The secret to success with self-publishing on Amazon.
Networking at conferences as an introvert.
How Kelli got featured in Money Magazine.
What a typical day looks like for Kelli.
The one thing you need to drive you to keep going when it gets hard.
Kelli’s best advice for you if you’re struggling to generate revenue.
The one belief Kelli had to change about herself to get where she is today.

My favorite quotes from Kelli:

“Do something you enjoy. If you don’t enjoy the process, it’s going to be a huge struggle.”
“Don’t compare yourself to anyone else. It’s your journey and don’t do it just for the money.”

Resources mentioned in this episode:

Bio:

In 1998, Kelli started selling on eBay as a hobby because she was intrigued about selling things online. But Kelli never saw it as a business opportunity, so she earned a BA in political science in 2005. For the next 8 years, she spent time working at a tennis club and in the investment industry.

In 2013, Kelli decided to quit her job to focus 100% on eBay. Since then, she’s done Amazon FBA, Kindle, CreateSpace, ACX and various print-on-demand platforms. She absolutely LOVES expressive her creativity through print on demand products.

In April of 2018, Kelli started a YouTube channel to help others in the industry. And most recently in September of 2019, she was featured in Money Magazine.

Outside of business, she enjoys fitness, tennis, coffee, vegan food and spending time with friends and family.

Connect with Kelli:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

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ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.