Ep. 281: You Can Do More Than You Think with Chris Guillebeau

April 3, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

New York Times bestselling author Chris Guillebeau is my guest on the podcast today to talk about his new book The Money Tree – and it couldn’t be coming out at a better time.

Chris’s books, including The $100 Startup and Side Hustle share a common theme of empowering people to create financial independence without relying solely on an employer.

The Money Tree is a story about a new pathway to self reliance and financial freedom – and it couldn’t be more timely.

I had the opportunity to read an advance copy of the book a couple of months ago. And then Chris and I recorded this podcast episode about one week before businesses starting closing, shelter-in-place orders were enacted and millions of people found themselves without an income overnight due to a global health emergency.

Our conversation in this podcast episode has taken on a whole new meaning for me in the context of what’s happening in our world right now. So if you’re feeling a little lost and powerless, and want to feel inspired and empowered, you are not going to want to miss this interview.

And check out Chris’s latest blog post, “The Second-Best Thing You Can Do Right Now” – my favorite quote: “Just because you aren’t a first-responder doesn’t mean you don’t have something to offer the world right now. “

Chris and I talk about:

Chris’s journey from an entrepreneur to author.
The #1 key to financial freedom.
Chris’s advice for someone just out of college who wants to become an entrepreneur.
The “third way” of entrepreneurship that’s low risk and high reward.
This inspiration behind Chris’s new book, The Money Tree.
Why making mistakes is critical to the entrepreneurial journey.
Chris’s best advice for you if you’re struggling to grow your side hustle.
The one belief Chris had to change about himself to get where he is today.

My favorite quotes from Chris:

“I began to understand how powerful entrepreneurship can be as a force for good and for creating positive change.”
“I think there’s so many possibilities these days… why would you do something that you’re not excited about?”
“’There is another way.’ That’s my favorite phrase in the world.”

Resources mentioned in this episode:

Bio:

Chris Guillebeau is the New York Times bestselling author of The $100 Startup, Side Hustle, The Happiness of Pursuit, and other books. During a lifetime of self-employment that included a four-year commitment as a volunteer executive in West Africa, he visited every country in the world (193 in total) before his 35th birthday. His daily podcast, Side Hustle School, is downloaded more than two million times a month. He is also the founder of the World Domination Summit, an event for cultural creatives that attracts thousands of attendees to Portland, Oregon every summer.

Connect with Chris:

Website: chrisguillebeau.com
Instagram: @193countries
Facebook: @chrisguillebeau
Twitter: @chrisguillebeau

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

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If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

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ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.