Today’s interview with Danielle Hayden from Profit Planner is all about helping you take home a bigger paycheck from your side hustle.
Even though I was making great money, it was all going right back out the door on things I now know that I did NOT need to be spending it on (especially when I didn't have a few key things figured out in my business)…
Things like:
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Pinterest VA.
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Facebook Ads.
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Online courses that promised to reveal the secret explode my business or teach me how to do Instagram.
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Virtual assistants and subcontractors to work on marketing strategies and projects that weren't profitable and that I didn’t need to be doing in the first place.
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Conferences and travel.
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Expensive software that I justified as being cheaper than hiring another VA but whose features I barely used.
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Branding.
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Rebranding.
I could go on…
Running an online business does not cost nearly as much money as I spent in those first few years!
Had I paid myself more and spent less on the business, I could have quit my day job 12-18 months, instead of taking 3 years…
That’s why you need to hear from today’s guest, so that you can get a handle on the numbers in your business, make sure you’re PROFITABLE so that you can keep more of your money and give yourself a bigger paycheck.
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
After spending 10+ years in the board room as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
Today we’re talking about:
- How Danielle can help you take home a bigger paycheck.
- Why she’s on a mission to help entrepreneurs overcome the fear of looking at their financials
- How to let go of the shame around numbers in our businesses.
- Exactly how Danielle and her partner got their very first clients.
- The three most important numbers to know in your business and how to use them to grow.
- Danielle’s best advice for you if you’re struggling to grow your side hustle.
- The one belief Danielle had to change about herself to get where she is today.
My favorite quotes from Danielle:
- “I want every entrepreneur to know that they deserve a CFO. They deserve to have bookkeeping. They need to know their numbers in order to grow their business.”
- “What built our business is talking to people and building relationships.”
- “Growing is not always the best. It is figuring out what is making you the most money and honing in on that. So at the end of the day you want to be profitable.”
- “Figure out what's working, what isn't working, learn from it and then try something else because that's what entrepreneurship is.”
Resources mentioned in this episode:
- Profit Planner: Use code peptalks for 15% off
- Kickstart Accounting
- profitplannerbookkeeping.com/peptalks
Bio:
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
After spending 10+ years in the board room as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.
Connect with Danielle:
Instagram @kickstartaccounting
Instagram @daniellehayden_oh
