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Day 2: Who Do You Need To Be

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here.

Who do I need to be to grow my list to 5000 people in 2016?

Wow, what a question.

I need to be someone who doesn’t need to have full hair and makeup done to hop on a Periscope.

I have to practice what I preach and be consistent with my saying “Progress, not perfection.”

I have to know that everything I do today isn’t going to have immediate results, and I have to be okay with that. I have to have faith that what I do today will benefit me 3 weeks, 3 months and 3 years from now.

I have to make time for the things that are going to build my list! Periscope. Facebook groups. Writing.

I have to be okay to ASK my network to help me.

And I have to ask for help, delegate, and be okay with it not having to be done exactly how I would do it.

I also need to be someone who believes that it is possible. When I first started in January of 2015, I just had no idea. I don’t know that I believed that it was possible, but I wanted it.

Now, I have that belief behind me. I believe that it is possible for me to reach my goal of adding another 3,500 to my email list. I believe that I can help solopreneurs and entrepreneurs who want to take control of their lives, have freedom, take control of their time, and earn extra money online. I believe in myself that I can help these people get there.

So, who do you have to be in order to meet your goals?

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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