Day 1: My List Building Goal for 2016

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here.
Day One of the Challenge involves picking a goal for your email list and getting an idea of what to expect throughout the next 30 days.
Last year that my goal was to reach 100 subscribers – from zero. And I didn’t make it in 30 days, I think it took about 40 – and they all came from Nathalie’s Facebook group LOL!
One of the things I didn’t realize last year is that a lot of the effort you put in up front will take a while to bear fruit, as Nathalie says. Things that you do now may not pay off for several months, but you are building the foundation for future list growth.
Later in the Challenge, I was looking for that one big thing that was going to get me hundreds of subscribers, like a guest post on Huffington Post. That’s seemed like the ultimate goal, like if you got that opportunity, you made it!
Oh, and how I struggled to write a post about WordPress! I wasted so much time and energy on trying to put myself in the same box with everyone else…
So my key takeaway from Day One is to be patient. Don’t put unrealistic expectations on explosive growth. Small consistent actions daily.
You guys know I’m talking to myself, right?
So my list building goal for all of 2016 is to go from 1,500 to 5,000. And this isn’t just some random number – I have some big plans for later in the year and I want to reach as many people as I possibly can!
If you want to join us in building your list in 2016, I’ll support you in a lot of different ways. The first is to help you build your WordPress site. You can sign up for my Free 5 Day Website challenge at www.wp-bff.com. When you sign up you can also join my private Facebook group where I’ll give you support for your WordPress site and help you build your list!
Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

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ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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