Pricing strategy & offer structure for service providers

About

Hi, I’m Shannon Mattern, pricing strategist and the creator of the Package Matrix™. I’m also the founder of Web Designer Academy, where I’ve spent a decade helping women web designers move from undercharging to premium pricing — and where I developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Guides

THE PACKAGE MATRIXTM FRAMEWORK

The Package Matrix™ is an offer framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

Marketing Guide

No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

Get the Guide ⟶

The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

Get the Guide ⟶