How Barb Created Consistent $10k Months as a Web Designer

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

I recently shared these 4 shifts our web designers have made to 5x their revenue:

1️⃣ They believe emotionally and logically that their price is worth it.
2️⃣ They have an authentic simple yet highly effective marketing + sales process.
3️⃣ They have an efficient, streamlined project management + development process.
4️⃣ They know how to say no in a way that feels good to them (and makes them more money).

(You can read that full blog post here.)

And if you’re anything like me (ya know, someone who doesn’t believe everything she reads on the internet…) you might be thinking… “Who are ‘they’?”

That’s why today I wanna introduce you to one of our most successful Web Designer Academy students, Barb. 

In the past year, Barb’s accomplished a few big goals:

  • Booking several new clients at premium prices.
  • Consistent $10K revenue months without hustling to get clients.
  • Letting go of her “safety net” and going all in on her web design business.

👉🏻 And Barb’s breaking down for you in this post exactly how she did it.

But before I share all of Barb’s secrets to success…

I wanna make sure you get the chance to watch my brand-new exclusive training just for web designers who are ready to:

  • Shift from undercharging + over-delivering to premium web design clients and projects
  • Free up your schedule while increasing your revenue
  • Go from overworked and overwhelmed to in control
  • Implement a simple, repeatable marketing system that doesn’t rely on ads or social media.

The private training covered the 5 things you need to do to make this happen…

…and some of our clients (like Barb) also shared how they’ve made these big shifts in their business.

All you gotta do to get your hands on an a free recording of the private training is fill out this quick, no-obligation application >>

Okay, back to Barb and her mind-blowing results.

Recently I had the pleasure of talking to Barb about her experience during her time in the Web Designer Academy, and you are not gonna wanna miss our conversation.

It is NEXT 👏 LEVEL👏 

Pro tip – mouse over the video + click the gear icon to playback the video at 2x speed!

Barb’s results can be distilled down into a 5 key secrets to success:

  • Barb’s Secret to Success #1 – Be willing to dig into mindset.
  • Barb’s Secret to Success #2 – Get paid while you figure it out.
  • Barb’s Secret to Success #3 – Her marketing isn’t about her.
  • Barb’s Secret to Success #4 – She realized she is her own safety net.
  • Barb’s Secret to Success #5 – Don’t try to do it all on your own.

You are absolutely capable of creating the business of your dreams just like Barb, and I want to help you get started.

Be sure to apply here to get your hands on the private training exclusively for accepted applicants where I break down the 5 things that need to happen for you to 5x your revenue without 5x-ing your workload.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

RELATED posts

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

Read More »