Ep. 39: 7 Mistakes I Made on the Road to Side Hustle Success – Sleep

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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[/et_pb_audio][et_pb_text _builder_version=”3.0.106″]Yesterday, I shared with you that I didn’t validate my first paid product idea, which resulted in me spending over 100 hours creating a product that just 2 people bought. Ouch.

But the fourth biggest mistake I made on the way to side hustle success is NOT SLEEPING ENOUGH.

I’d stared at a computer screen ALL DAY at my day job, and then all night at home working on my side hustle. My eyeballs literally hurt. I Googled exercises for eye strain and practiced those just to get some relief.

I started to see WAY more lines around my eyes which I’ve decided to blame on working too much. I swear it has nothing to do with me turning 39 this year because I wouldn’t be aging at all if I had gotten enough sleep while I was side hustling (that’s what I like to tell myself anyway).

Then I’d go to bed around 9:30 but I’m probably not asleep until 10:30 – 11 because I’m watching documentaries on Netflix to distract myself from all the racing thoughts in my mind so I could actually fall asleep.

Then I’d wake up in the middle of the night, and read the internet or turn on the TV to again distract myself from all the racing of an overloaded schedule.

To make up for poor sleep, I’d drink coffee all day, and then it was no wonder I drove downtown for a meeting on the wrong day and felt like I was totally winging it all the time.

Now that I’m full-time self-employed, if I’m tired in the middle of the day, I’ll take a nap instead of pouring caffeine down my throat. I try to put down the screens, and I started listening to meditation podcasts to fall asleep instead of watching documentaries. And two cups of coffee in the morning max so I know I’ll be able to sleep.

Overall, my sleep quality is so much better now that I’m not on a computer 16 hours a day.

If you’re struggling with this, it’s time to set some boundaries around when you’ll work, because if you get into this habit now where you’re never giving yourself a break, your body will eventually force you to take a break.

And tomorrow, I’m going to share with you mistake number 5 on my way to side hustle success, spending to little time with my family!


Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.
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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

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90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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