5x Freelance Framework

Close More Proposals At Higher Prices

The Package Matrix Method

Advanced Pricing Strategy for Freelancers, Fractional Executives, Consultants, Coaches, Creative and Professional Service Providers

Confidently charge more for what you’re already doing without working harder, changing your business model, or finding all new clients. The Package Matrix™ Method is the strategic pricing and sales methodology your service-based business has been missing (until now).

join the waitlist

Enrollment is currently closed. Join the waitlist to be notified of the next opening.

Beta cohort • Only 25 spots • 50% off through July 1st

any of this sound familiar?

If you’re nodding along (and wondering if I’m secretly spying on you), then keep reading because you’re in the right place.

You've got clients, deliver great work and Everyone loves you…

…but your plan to leave corporate and build a multi-six figure business while being in total control of your time isn't going as planned.

You want to be working less, but you also want to be making more, and it feels like a catch-22.

You're working nights, weekends and while on vacation – and with how hard you're hustling right now, you just don't see how you could possibly take on more clients.

When you think about how much harder you'd have to work if you were charging more, the money just doesn't feel worth it.

You want more freedom

But also, you're very ambitious, you have big financial and business goals, and you don't want to settle for less. And it's not like you haven't already heard all the conventional advice about how to succeed as a freelancer or consultant:

It all sounds good on the surface, but if it actually worked, you wouldn’t be reading this right now.

You wish someone would just give you a proven pricing strategy that didn’t feel so arbitrary or risky

One that didn’t require you to have to work more to make more, that didn’t have you hustling to prove your worth, overhaul your entire business model, become a thought leader, full-time marketer or content creator…

…but one that allowed you to safely test new price points without pricing yourself out of the market or adding more work to your already overflowing plate.

And if you’re being really honest…

It’s not just your pricing that’s the problem.

It’s the scope creep. Clients treating you like you’re on call 24/7. Going above and beyond to make sure everyone’s happy so that you get good reviews and referrals and the work keeps coming. Underpromising and overdelivering to manage expectations. Delivering first-class levels of service at economy prices.

If someone could give you a way to solve both of those problems without risking everything you’ve worked so hard to build?

Now I’ve got your attention 😉

What would it feel like if...

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You Want to charge more, but...

You have a hard time believing there are clients out there that will actually pay you more (especially in this economy). You’d rather take something than risk getting nothing.

And if charging 2x-3x more means working 2x-3x harder? Thanks but no thanks.

Maybe right now you’re hearing “Not right now, maybe later…” or “That’s out of our price range…” or “We can’t afford it right now…” so the thought of raising your rates feels impossible when right now you’re hearing no at your current rates.

And maybe you don’t see how it’s possible that you could charge more for what you’re already doing without a better portfolio or more testimonials or a better website or better messaging, positioning or whatever else all the experts tell you you need to do to prove yourself first.

And let’s not even mention your current clients who’ve been getting first-class levels of service from you at pre-COVID, pre-inflation bargain basement prices or from before you knew better.

All the advice out there is about how to handle new clients, but no one’s talking about how to fix things with your current clients, which are actually your biggest time (and bank-account) suck!

If you are thinking these things, please know that you are so normal!

Because no one ever taught you...

Until now.

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Introducing

The Package Matrix Method

You're just one proposal away from making more while working less (and stopping scope creep before it starts).

And you won't have to niche down, overhaul your business model, or become a thought-leader to do it.

join the waitlist

Enrollment is currently closed. Join the waitlist to be notified of the next opening.

Beta cohort • Only 25 spots • 50% off through July 1st

The Package Matrix Method is perfect for you if...

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Real Clients, Real Results

Jen booked $77,000 worth of new projects in 7 days.

Jen Robinson, Agency Owner

Real Clients, Real Results​

Alecia increased her coaching package price by 300%

“I was able to sell coaching, my highest ever coaching packages that were really like three times more than what I typically would charge my base pricing. And it's been an incredible experience.”

Alecia St. Germain, Leadership Coach

Real Students, Real Results

"I’ve got over $100,000 in verbal yesses on the proposals I’ve got out there. I closed them all."

Dr. Lee Cordell, Business Strategist

Your Business Before The Package Matrix Method…

Your Business after The Package Matrix Method…

What You Get

What you'll learn inside the Package Matrix Method

Module 1

The Package Matrix Method Overview

Learn what the Package Matrix™ is, how it works, and why it converts at a higher rate than any other proposal template you've used, so that you can stop guessing why clients hesitate or say no and start understanding exactly what's happening in the sales conversation.

Get a complete Package Matrix™ breakdown, piece by piece, section by section, so that you understand what goes where and why before you ever try to build your own (and so you don’t miss any nuances of the strategy that could work against you).

Module 2

Pricing Paradigms

Discover Pricing Paradigms™ and which one is driving your pricing decisions right now, so that you can stop accidentally pricing from your own money mindset and start building offers that connect with the person in front of you.

Work through the Money Mindset Matrix™ for your own clients, so that you know exactly who you're talking to at each level of your Package Matrix™ before you write a single word of it.

Module 3

Anchor High Mindset

Understand the behavioral economics behind anchoring high, so that you can stay out of your clients’ wallets and walk into every offer with confidence instead of bracing for an objection.
Module 4

The 4 Rules of Package Matrix

 Learn the four foundational rules every Package Matrix™ must follow so that your Package Matrix™ can empower you to get 2x yesses at 3x prices on average.

Audit your own Package Matrices™ as you build them, plus understand common mistakes that break the Package Matrix™ strategy, confuse your clients and cost you sales.

Module 5

Create Your Package Matrix

Package Matrix™ your current offers so that you make more right now from the work you’re already doing. You’ll also learn how to Package Matrix™ any offer so that you’re equipped to create Package Matrices™ on demand for any type of project.

Module 6

Perfect For You If

Craft irresistible Perfect For You If statements that preframe the value of working with you, keep you out of your clients’ wallets and empower them to make a psychologically safe decision. 

Module 7

So That You Can

Write compelling So That You Can statements that shift you out of selling deliverables and into confidently selling the value of  outcomes and results so you can effortlessly make the shift from cost-based pricing to value-based pricing.

Module 8

Selling With A Package Matrix

Discover exactly how to present your Package Matrix™ to a client (and how NOT to present it) so that you can get 2x more yesses at 3x the price on average while preventing sticker shock, negotiation and ghosting.

Know exactly what to say, word for word, to authentically sell your services with a Package Matrix™.

Confidently anchor high and handle unexpected price or other curveball questions with ease – and learn how to do it all in a way that doesn’t feel pushy, sleazy or salesy so that your client can make an empowered decision.

Module 9

Step-by-Step Consultation & Offer Process

Know exactly what questions to ask in your consultation, so that you walk away from every discovery call with exactly what you need to create an irresistible Package Matrix™.

Discover three different ways to make an offer so that you can choose the approach that fits your personality, business model and your client's situation.

Get our word-for-word Offer Script, so that you know not just what to say but how to say it from the moment you introduce the first option all the way through to inviting the client to work with you.

Learn how to strategically incentivize decisions in a way that doesn’t trigger objections, so that you don’t have a bunch of open proposals hanging out there.

Resources & SUPPORT

Resources Included

Support Included

Beta Cohort Office Hours Dates: 

  • Monday, July 6th at 12PM Eastern
  • Tuesday, July 28th at 12PM Eastern
  • Wednesday August 19th at 12PM Eastern
  • Tuesday, September 22nd at 12PM Eastern

Use your Package Matrix in your own business, on every proposal

Your enrollment in The Package Matrix™ Method includes one personal use license, which means you can create unlimited Package Matrices™ for your own personal use in your own business.

If you’re interested in implementing Package Matrix™ with your own clients or teaching it inside your programs, our Anchor High™ Licensing & Certification program allows you to do that. More info coming soon.

"I went from charging $5,000 to $15,000 - and they didn’t even blink at the price."

And it’s crazy to think about because I didn’t even change the deliverables.

Aprile Blair, Web Designer

ENROLL NOW

Choose A Payment Option Below

Save 50% during our Beta round. Only 25 Spots Available, beta pricing ends on July 1st

Single Payment

$3000

$1500*

*Save 50% during our Beta round. Only 25 Spots Available, beta pricing ends on July 1st

3 monthly payments

$1000

$500*

Per Month for 3 Months

*Save 50% during our Beta round. Only 25 Spots Available, beta pricing ends on July 1st

Real Students, Real Results

"This course has literally already paid for itself and then some. In less than a week."

Christine Westlake

It's not just about helping you make more money (although we love that for you)...

The Package Matrix Method is literally life-changing

How long does it take to build a Package Matrix?

It depends. We’ve had students enroll in our course because they had a consultation book and wanted to use Package Matrix™ on their very next consultation and proposal, and landed the projects with what we call a “minimum viable Package Matrix™” 

Other students want to take their time to deeply learn the strategy and put together a highly-polished, branded Package Matrix™ experience for their clients.

There’s no right or wrong way to do it – it just depends on your situation and goals.

But you can implement this strategy on your very next proposal, and I’d recommend giving yourself an extra week to turn around your proposal the first time you implement the Package Matrix™ Method.

You're just one proposal away...

Starting now instead of waiting will empower you to...

ABOUT YOUR INSTRUCTOR

I’m Shannon Mattern, and I'm a Pricing Strategist obsessed with helping freelancers, consultants, coaches, fractional executives, creative and professional service providers stop undercharging, overdelivering and overworking and create the freedom, flexibility and financial independence they left corporate for in the first place!

For the last decade I’ve been using the Package Matrix™ Method to help women web designers solve some of the most challenging business problems they encounter: justifying their prices when there’s no market rate for what they do; dealing with demanding clients who treat them like on-call employees; the never-ending battle against scope creep; working nights, weekends and on vacation to deliver at a high level, maintain their good reputation, keep clients happy and keep those referrals (and that income) coming.

And then I started noticing that service providers in other industries were saying the exact same things I’d hear out of the mouths of the women I’d been coaching for decades:

So I started sharing Package Matrix™ with them to see if it would work in different types of businesses and industries. The answer was a resounding yes – and that’s why I’m now making The Package Matrix™ Method available as a standalone course for any service provider in any industry.

Do the math....

Look at your last 4 months of proposals...

How many did you send? How many were yesses? What did you charge?

Now, what if you got twice as many yesses at 3x your current price? That’s what our students see on average after nailing the Package Matrix™ method.

If you wait, that number is what you’re missing out on.

How Do I Know If The Package Matrix Method Is Right For Me?

The Package Matrix Method Is Perfect For You If…

The Package Matrix Method Is Not For You If…

Right now you’ve got two options:

OPTION #1

You can keep trying to reverse-engineer Package Matrix™ on your own from my free content and trainings (which are just the tip of the iceberg, by the way…) and hodge-podge together your own version…

…which may not work, or might not work nearly as well as it could when you’re not missing the key information, subtle nuances and some of the most powerful parts of the strategy that are only available inside The Package Matrix™ Method course and end up leaving thousands of dollars on the table.

OPTION #2

You can get your hands on the complete, proven Package Matrix™ Method that will forever change how you think about your pricing, how you make offers, uncap your income potential, and literally change your business and life.

And you could make back your entire investment on your very next proposal (and that’s not even taking into account your time, freedom, and fulfillment).

Think about where you want to be 6 months from now… even just 90 days from now. Why would you want to muddle your way through it alone or wait?

Right now you might be thinking…

Package Matrix™ is especially for you if you're booked out. Being fully booked at the wrong price with unclear boundaries is one of the situations Package Matrix™ was built to fix. You can use Package Matrix™ to recalibrate existing engagements, and to bring in new ones at the right price.

Your next client is coming, and you’re going to spend time on a consultation and proposal anyway. Why not use the Package Matrix™ Method on your next proposal and see what happens?

This isn’t a traditional course that needs to be “finished.” You don’t need to spend hours and hours learning the method and building Package Matrices™ to be ready before your next consultation – you just need to use it on your very next one to see results.

This isn’t a course that needs to be finished. 

It’s a methodology that you apply to your existing consultations, proposals and offers to help you make more money on your next proposal, save you from demanding clients and scope creep, and help you experience the freedom, flexibility and financial independence you left corporate for in the first place.

The Package Matrix™ Method is designed to help you make more money. If your biggest challenges are pricing, spending tons of time on proposals that don’t book, scope creep, overworking and legacy clients that are underpaying, The Package Matrix™ Method is not a shiny object for you.

If you think you need to learn more before you can get your next client, and you use taking courses as a way to delay putting yourself out there and doing the uncomfortable work, then The Package Matrix™ Method is a shiny object for you and you can confidently pass.

And if it sits on a shelf looking pretty until your next discovery call gets booked, great. No need to look at it until then. Pull it out, dust it off and use it then – you won’t regret it.

Before you buy, reach out to me at shannon@shannonmattern.com and tell me more about your business. I’ll let you know if I think it’s a good fit – because it’s not right for every scenario, and it’s in neither of our best interest for you to buy something that won’t work for you.. 

If we chat, and I think it’s a good fit, and then you go ahead and enroll, and you can’t figure out how to make it work for your business, I’ll meet with you to help you.  If we discover together that it’s still not gonna work for you, I’m happy to give you a full refund.

Enroll Now

Single Payment

$3000

$1500

Save 50% during our Beta round. Only 25 Spots Available, beta pricing ends on July 1st

3 monthly payments

$1000

$500

Per Month for 3 Months

Save 50% during our Beta round. Only 25 Spots Available, beta pricing ends on July 1st

Real Students, Real Results

"I thought that once I raised my prices I would lose some clients, but they all agreed to it."

Leigh Scott, Conversion Rate Optimization Strategist

Beta Cohort

100% ROI Guarantee

I’ve been helping freelancers successfully implement The Package Matrix™ Method for nearly a decade, and I’m very confident it will work for you too. But I want you to feel confident trying it out for yourself.

That’s why I have a 100% ROI Guarantee: If you use The Package Matrix™ Method on at least 3 opportunities within 6 months of purchase and don’t recoup your entire investment above and beyond what you were already charging:

What happens when you buy?

Step 1: Enroll in The Package Matrix™ Method

Purchase The Package Matrix™ Method with the payment plan or single payment option via PayPal or Credit Card.

Step 2: You’ll receive a confirmation email with all the details.

Important dates, answers to common questions, and access to the course dashboard.

Step 3: Log in and get started.

The entire course will be waiting for you so you can implement Package Matrix™ on your very next proposal.

important dates

Office Hours Dates (subject to change)

  • Monday, July 6th at 12PM Eastern
  • Tuesday, July 28th at 12PM Eastern
  • Wednesday, August 19th at 1PM Eastern
  • Tuesday, September 22nd at 12PM Eastern

FAQs

Got questions? We have answers!

You get instant access to all the modules and resources upon enrollment, and 4 months of access to monthly Live Office Hours upon enrollment. Office Hours dates will be listed in your confirmation email and course dashboard.

You get instant access to all the modules and resources upon enrollment.

Summer Cohort Office Hours Dates: 

  • Monday, July 6th at 12PM Eastern
  • Tuesday, July 28th at 12PM Eastern
  • Wednesday, 19th at 1PM Eastern
  • Tuesday, September 22nd at 12PM Eastern

There’s no weekly time commitment. You’ve got enough on your plate running your business. This is self-paced and self-study. You may choose to dive in and learn the entire methodology up front, or you may choose to wait until you have a consultation scheduled and “build the plane as it flies”. 

Yes. 

  1. You’re an experienced freelancer, consultant, coach, fractional executive or other professional or creative service provider who sells your expertise and the implementation of that expertise.
  2. You have clients. You might not have as consistent a client pipeline as you’d like, but figuring out how to get clients is not your biggest challenge.

You get access to 4 monthly live group office hours sessions with Shannon where you can ask questions and get her eyes and feedback on your Package Matrix™

No. Your enrollment includes a personal-use license, which means you can use the Package Matrix™ in your own business proposals, but you can't teach it, create Package Matrices™ for other business owners, or use the framework inside your own programs or courses.

If you want to teach Package Matrix™ or implement it for clients, learn more about our Anchor High™ Certification here.

Package Matrix™ works for any experienced service provider who sells their expertise and its implementation: consultants, fractional executives, coaches, OBMs, web designers, copywriters, bookkeepers, attorneys, marketing strategists, operations directors, and more. If you work with clients on custom engagements, retainers, or projects, this framework was built for you.

This is the first time I've offered Package Matrix™ as a standalone self-study program outside of the Web Designer Academy, teaching it in a small live workshop or implementing it for my 1:1 consulting clients. 

I'm opening it up to a founding beta cohort at a significantly lower price in exchange for feedback that will help me strengthen the program going forward. The content is the same proven methodology I've been teaching and freelancers have successfully been implementing for nearly a decade.

Because of the instant access nature of this online course, there are no refunds available under any circumstances outside of the 100% ROI Guarantee.

Make sure to make an informed decision about purchasing by reaching out to shannon@shannonmattern.com ahead of time with any questions as we do not process refunds for this instant-access program unless otherwise required by law.

If you use The Package Matrix™ Method on at least 3 opportunities within 6 months of purchase and don’t recoup your entire investment above and beyond what you were already charging, email me at shannon@shannonmattern.com and request an ROI Guarantee Review. Then we’ll schedule a time to meet, I’ll review your Package Matrices™ and your offer process and tell you what to fix. If you fix those things and still don’t recoup your investment within your next 3 opportunities within the following 6 months, I’ll give you your money back.

The regular price for The Package Matrix™ Method is $3000. We may choose to offer incentives for single payments, or special pricing for a limited time, so be sure to stay on our email list to find out more about those special offers.

We offer monthly payment plans starting at $500/month.

The Web Designer Academy is a year-long application-only group business coaching program for women web designers that helps them package, price, position, market, sell and deliver their services profitably and sustainably. It was founded in 2016, and the Package Matrix™ method is just one module inside the entire program.

The Package Matrix™ Method is an instant-access online course that’s geared toward any freelancer, consultant, coach, fractional executive, creative or professional service provider who wants to apply the proven, tried and tested Package Matrix™ method to their offers so that they can get more yesses and make more from the work they’re already doing.

Contact Us

Don’t see your question in the FAQ’s?

If you have any questions at all about working with us, email me at shannon@shannonmattern.com. My only job is to make sure you have all the information you need to make the best decision for you, so don't hesitate to reach out and get your questions answered!

Doors Close July 1st

The Package Matrix Method

join the waitlist

Enrollment is currently closed. Join the waitlist to be notified of the next opening.

Beta cohort • Only 25 spots • 50% off through July 1st

Your success depends entirely on your own effort, motivation, commitment and follow-through. We cannot predict and we do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or product.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

Earnings disclaimer. Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.

Testimonials. I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.