Anchor High^™ Certification · Beta Cohort Invitation

This certification is not right for you if:

• You have not yet worked with clients and are still figuring out your own offer. Package Matrix™ is a framework for helping your clients with their offers — it requires an existing client base to implement and certify.
• You are looking for a standalone online course to resell. The Teaching License allows you to embed Package Matrix™ inside your existing program, mastermind, or membership — but you may not sell it as a standalone course. Shannon Mattern, creator of The Package Matrix™ Method, is the only person authorized to sell it as a standalone course, product or program.
• You are hoping this will rescue a business that is not working. This certification is designed for leaders who are already successful and want to go further. If your business is in survival mode, this is not the right next step.
• You want to passively consume content without implementing it. For this beta cohort specifically, implementation is the whole point. You will be expected to bring real client examples to office hours, provide feedback and implementation data.
• You are looking for a credential to add to your bio rather than a framework to actively use. The right person for this certification is motivated by client results, not by the designation itself.

Yes! In fact, the person with pricing expertise is often the person who gets the most out of it. Many practitioners who are excellent at pricing still lack a repeatable, teachable system for helping their clients do it. That is the gap this fills. Package Matrix™ is not primarily a pricing education, but a structural framework for offer structuring and presentation.

Package Matrix™ has been applied across a wide range of industries, and the underlying psychology (giving people options to self-select based on risk tolerance) is universal. However, the current beta is designed for business coaches, consultants, and group program leaders working in more traditional business coaching and consulting contexts. If you're in a non-traditional industry, you're welcome to apply, and I’ll let you know if this or a future cohort may be a better fit.

The beta program runs from August 4th through December 18th, 2026. Here is what to expect:

• Bi-weekly live sessions: Every other Tuesday at 12PM Eastern. Each session is approximately 60–90 minutes. Shannon will introduce a new training asset and answer questions. Beta participants agree to attend at least one session per month.
• Self-paced training: The Package Matrix™ curriculum modules are available in the portal upon acceptance to the Certification, and can be completed at your own pace. Most practitioners find they can move through the core training in 4–6 hours.
  
• Client practice work: To become certified, you will need to bring 3 real client examples to office hours for grading. This means you will be working through Package Matrix™ with actual clients during the program – which is both the requirement and the benefit.
  
• Community participation: Shannon will be in the Circle community once per week to respond to questions and give feedback on posts.

In total, expect to invest approximately 2–4 hours per week during active implementation phases, and 1–2 hours per week during lighter periods.

For the Consulting Certification, you will bring 3 complete Package Matrix™ builds you have created for real clients. Shannon will review them live, provide feedback, identify any errors, and sign off on your mastery once the standard is met.

For the Teaching Certification, you will do the above and provide graded feedback on Package Matrix™ builds from other practitioners or students. Shannon will evaluate the quality of your feedback — did you spot the errors, how did you guide the person through the correction, what creative applications did you identify? This is the train-the-trainer component.

Not necessarily before you start — but you will need to engage real clients during the program to complete certification. Shannon provides a Beta Test Protocol to help you offer Package Matrix™ to your first three clients at a low or no cost, so you can get the practice work done, gather testimonials, and earn your certification without pressure.

Life happens. The sessions are recorded and added to the portal, so you will not lose access to the content. However, because this is a beta, active participation is part of the agreement. If you find yourself consistently unable to attend or engage, Shannon will have a direct conversation with you about whether the timing is right.

The beta is limited to 3 participants. Shannon reserves the right to accept a small number of additional participants if demand warrants and the right fit is identified.

Because office hours sessions are recorded and added to the portal, we recommend that you remove any personally identifiable or proprietary information from anything you bring to office hours or request feedback on. While we have a confidentiality clause in our program agreement, you are ultimately responsible for maintaining the confidentiality of your clients’ personal and proprietary information.

Once certified, a Consulting License holder may:

• Use the Package Matrix™ methodology with their own clients in one-to-one engagements, VIP days, or project-based work
• Use, adapt, and brand all provided tools and materials with the required attribution in the footer
• Present themselves as a Certified Anchor High™ Practitioner and display the badge on their website and marketing materials

A Consulting License holder may not:

• Teach Package Matrix™ to others (inside a group program, mastermind, membership, or workshop)
• Sublicense or distribute the methodology or materials to others
• Sell Package Matrix™ as a standalone course or product
• Share client access to the Package Matrix™ AI Generator or other proprietary tools
• Remove or obscure Shannon Mattern/Anchor High™ attribution from any materials

A Teaching License holder may do everything a Consulting License holder can do, plus:

• Teach the Package Matrix™ methodology to others inside their own program, mastermind, or membership
• Use Shannon's training videos inside their own LMS, or record their own versions
• Run live Package Matrix™ workshops for their students
• Provide the AI Generator instructions to their students (with permission to edit for their niche)
• Issue personal use licenses to up to 100 participants per year (additional licenses available at $500 each)

A Teaching License holder may not:

• Sell Package Matrix™ as a standalone online course (Shannon is the only person authorized to do this)
• Sublicense the Teaching License to others — meaning your students may use Package Matrix™ for their own personal use, but they may not teach it, license it, or build matrices for others' clients
• Remove or obscure Shannon Mattern/Anchor High™ attribution from any materials

If you do not renew, you may continue to use Package Matrix™ for your own personal business use. However, you must remove all Package Matrix™ marketing materials from your website, stop building matrices for clients, and (for Teaching License holders) remove all Package Matrix™ modules and trainings from your programs. Your students who received a personal use license during your active license period retain that license.

All whitelabeled or adapted materials must include one of the following in the footer:

• If used as provided: “Certified Anchor High™ Practitioner. These materials have been legally licensed from the copyright owner, WP+BFF LLC & Shannon Mattern. Copyright WP+BFF LLC and may NOT be re-used, repurposed or reproduced without express written consent of the copyright owner.”
• If you have incorporated Anchor High concepts into your own materials: “Certified Anchor High™ Practitioner. Selected portions of these materials have been legally licensed from the copyright owner, WP+BFF LLC & Shannon Mattern. Copyright WP+BFF LLC and may NOT be re-used, repurposed or reproduced without express written consent of the copyright owner.”

The beta cohort begins August 4th, with bi-weekly live sessions running through December 18th, 2026. All office hours dates will be published in the portal.

It depends on how quickly you move through the training and complete your three client practice examples. And because this is a beta cohort, we’re gathering that data. My expectation is that most participants will be ready for certification within 3–5 months, though the program runs through December to give ample time and flexibility. The beta format means there is no rigid timeline – I’ll sign off on certification when the standard is met, not on a fixed date – but we do expect you to complete certification within the beta cohort timeframe.

It is a hybrid. The training modules are self-paced and available in the portal immediately upon enrollment. The live bi-weekly sessions are cohort-based — everyone in the beta attends together, which creates the co-creation dynamic that makes the beta valuable. After the beta period, the program will remain cohort-based with defined open and close dates.

Yes. All bi-weekly sessions are recorded and added to the portal, so you can revisit them at any time.

The training portal is resides on courses.shannonmattern.com. The community is hosted on Circle. Shannon will provide access to both upon enrollment.

The beta is limited to 3 participants. Shannon reserves the right to accept a small number of additional participants if demand warrants and the right fit is identified.

Because this is a beta program built on co-creation and active participation, there is no refund once the program begins. Shannon selects participants carefully through an application process specifically to ensure mutual fit before enrollment.

Yes. After the beta period ends, certified practitioners have access to monthly office hours with Shannon (rather than bi-weekly). Renewal also includes continued access to office hours, tool updates and educational events for Certified Anchor High™ Practitioners.

Fill out the application questionnaire and include your question. Shannon reviews every application personally and will address any outstanding questions during your fit conversation.

The beta is limited to 3 participants. Shannon reserves the right to accept a small number of additional participants if demand warrants and the right fit is identified.