Shannon Mattern: Pricing Strategist, Creator of the Package Matrix™
Book Shannon for Your Event or Podcast
I'm Shannon Mattern, Pricing Strategist and Creator of the Package MatrixTM – an offer framework I developed over a decade of working with service providers who were highly experience, massively talented, yet overworking and under-earning.
They'd hit their capacity and hit a revenue ceiling and had been trying to solve the problem by hiring and/or productizing which was actually costing them more resources than they had. But what I discovered was that the solution was much simpler: they were using the wrong pricing model for their business model. Once we Package Matrix-ed™ their offers, their time was freed up, their income grew, and they were able to grow their businesses much more sustainably.
If you have an audience of service providers that needs to know more about pricing, money mindset or marketing, I'm your girl!
I *really* love to talk about what keeps service providers from experiencing the freedom, flexibility and financial independence they started their businesses for in the first place… and how to fix it!
Whether it's a podcast, summit, workshop, panel, in-person or virtual event, I bring the insight, the step-by-step strategy, and the permission slips your audience didn’t know they needed.
If you want someone who can inspire, educate, and make your audience feel seen and take action… let's chat about how we can put together something your audience won’t stop talking about.
Signature Topics
ANCHOR HIGH: The Package MatrixTM Strategy
Perfect for audiences of service-based business owners who are undercharging and overworking.
In this session, I teach my signature Package Matrix™ Strategy—a simple, powerful framework that helps business owners simplify their offers and increase revenue without adding more to their already overflowing plate.
Perfect for audiences of: freelancers, consultants, coaches, creatives, and service-based business owners who sell expertise and implementation.
This talk is both mindset-shifting and deeply practical. Your audience will:
- Identify the hidden pricing and delivery traps that cap their income (even when they’re “successful”)
- Learn a new approach to pricing that removes emotion and uncertainty.
- Understand price anchoring to confidently price premium packages—and actually sell them.
Signature topics
Pricing Mindset Makeover
Whether your audience wants to raise prices, figure out what to charge, or just stop undercharging and overdelivering, they'll learn an entirely new way to think about their pricing so they can charge premium prices without the guilt.
- Pricing Paradigms and how to leverage them.
- How to sell yourself first.
- How to find clients willing to pay what you want to charge.
Custom Topics for Your Audience
Every audience is different—and I believe the best talks meet people exactly where they are.
If you're planning an event, summit, podcast, or workshop and you're not sure one of my signature topics is the perfect fit, I’m happy to craft a custom session tailored specifically to your audience’s goals, challenges, and level of experience.
Whether your audience needs a money mindset reset, a next-level breakthrough, or a practical plan to take their next step—I’ll build a talk that’s clear, empowering, and aligned with what they need most right now.
Let’s collaborate to create something powerful and personalized.
Meet Your Next Keynote Speaker
ABOUT SHANNON
Shannon Mattern is the creator of the Package Matrix™ and Founder and CEO of the Web Designer Academy. She hosts the Profitable Web Designer Podcast, the Simply Profitable Designer Summit, and Anchor High: Pricing Strategy For Consultants & Service Providers.
She's a sought-after speaker who helps service-based business owners completely rethink the way they package, price, and deliver their work—so they can earn more without overdelivering or burning out.
After spending over a decade helping thousands of women web designers increase their income and reclaim their time, Shannon now brings her proven frameworks to audiences of freelancers, creatives, and consultants across industries so they can build businesses that feel as good on the inside as they look on the outside.
Whether it’s a podcast, summit, or mainstage keynote, Shannon brings authenticity, connection, and powerful mindset shifts to every conversation.
Here's everything you need
LONG BIO
Shannon Mattern is a pricing strategist and the creator of the Package Matrix™. She is the founder of Web Designer Academy, where she spent a decade helping women web designers move from undercharging to premium pricing — and where she developed the framework now used by service providers across industries.
ABOUT THE PACKAGE MATRIX™
The Package Matrix™ is an offer framework developed by Shannon Mattern, built on the premise that most service provider pricing failures are decision architecture failures. It structures any service offering into three options mapped to three client pricing paradigms — investment-minded, hustle/hybrid-minded, and expense-minded — so clients make an empowered choice and providers earn more without over-delivering.
When I say yes to being part of your event or podcast, I’m all in
I love promoting conversations and collaborations I'm a part of. You can count on me to help get it in front of the right eyes and ears with genuine, value-driven promotion that supports both of our goals.
Contact Us
invite Shannon to Speak
Fill out the form below and tell me a bit about your podcast/event and I’ll be in touch soon to talk next steps!
