Ep 294: From Solopreneur to Agency with Facebook Ads Pro Zach Spuckler

July 8, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest on the show today is Zach Spuckler, founder of Heart Soul & Hustle and the Heart Soul + Hustle podcast, and I’m excited to bring you his story today because I’ve found all the different ways he’s pivoted in his business fascinating!

I started following Zach back in 2015 when I was just starting out because I really resonated with his authentic marketing strategies.

After making over 1.5 million dollars in online courses and coaching sales, Zach pivoted to serving that same audience with marketing services and consulting.

He’s now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business.

Zach and I talk about:

Zach’s online business journey and the unexpected lessons he’s learned along the way.
Why Zach pivoted from one-to-many to one-to-one.
What goes into a 6-figure launch.
How to validate your ideas.
The biggest Facebook Ads mistakes Zach sees people make.
Zach’s best advice for anyone wanting to grow their side hustle.
The one belief Zach had to change about himself to get where he is today.

My favorite quotes from Zach:

“Always keep one foot in what you’re doing and put one foot forward and continue to test things out before you make a big leap.”
“There is no “wrong move”. There’s only determining what you want to do, putting in the effort to make it happen and then pivoting if things aren’t working.”
“When you’re running ads and you have a proven offer, you’re taking a calculated risk. And when you don’t have a proven offer, you’re taking a gamble.”
“There are phases at every level of your business where you’ve just got to hustle.”

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Resources mentioned in this episode:

Client Case Study: Creating $120K in Revenue Directly from Ads in an Online Course Launch

Bio:

Zach Spuckler is the founder of Heart Soul & Hustle and creator of a podcast by the same name. After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He’s now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business. You can learn more about him at HeartSoulHustle.com.

Connect with Zach:

Heart Soul Hustle Website

Instagram

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

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ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.