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Ep. 238: Building Trust via Email with Amazon-Bestselling Author Meera Kothand

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Meera Kothand, an Amazon Bestselling Author* and email marketing strategist who simplifies email marketing so that you can create a tribe that’s addicted to your zone of genius (even if email scares you senseless).

I share the story about how I came across Meera on the podcast, but I’m so excited for you guys to hear this episode because we get into a great conversation on overcoming our fear of selling.

Today we’re talking about:

  • How Meera started her entrepreneurial journey
  • How Meera overcomes the fears that comes with entrepreneurship
  • Meera’s advice for self publishing a book on Amazon
  • The importance of having a pre-launch before you launch
  • The one thing that Meera would change if she could go back to when she first started her business
  • How Meera would find pockets of time to work on her business while juggling raising her daughter
  • The one belief Meera had to change about herself to get where she is today.
  • Meera’s best advice for you if you’re struggling to get traction in your side hustle.

My favorite quotes from Meera:
“People need to trust you to buy from you.”
“It’s not about doing more, but doing minimum viable. Do the minimum viable to get traction, but make sure your foundation is strong.”

Resources Mentioned:
Get Meera’s Free Email Marketing Course here.

Books:
The One Hour Content Plan*
The War of Art*
Steal Like an Artist*

Podcasts:
Jeff Goins
Online Marketing Made Easy with Amy Porterfield
Smart Passive Income with Pat Flynn
*These are affiliate links. I make a small commission when you make a purchase at no additional cost to you.

Bio:

Meera is an email marketing specialist and 3X Amazon Best-selling Author of the book The One Hour Content Plan, Your First 100 and But, I’m not an Expert. She is also the founder of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2017 and 2018.

Her speciality: Making powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. She believes that everyone has to define what their own version of success is, not what someone outlines for you. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 6-year old daughter.

Pinterest: Pinterest.com/meerakothand
Twitter: twitter.com/meerakothand

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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