Ep. 10: The Steps to Creating a Side Hustle Part 1: Audience and Expertise

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Today we’re talking about strategies for creating a side hustle that fits into your busy schedule.

So if you’re anything like me when I first started my side hustle, you’re working full time and you need to work full time. You have obligations, and you’re not in a position to just leave that steady paycheck – but you also want to do something you love for a living.

You know it’s going to take you some time to get there, a couple years even, so you don’t want to burn yourself out and alienate your friends and family because you’re working all the time. Yes, I did that in the beginning, and it was not fun, and I’ll tell you all about it on another pep talk.

So you could create a side hustle where you’re freelancing, doing one-on-one work for clients, but I can tell you from experience that just creates a lot of stress.

Now you have more bosses, more deadlines and way less time, and it’s difficult to scale because you’re literally selling your time, and since you don’t have unlimited time, you have limits on what you can make.

Or, you can create the kind of side hustle where you sell your KNOWLEDGE and EXPERTISE online instead of your time in person.

That kind of side hustle allows you to serve many more people at one time. You don’t have to be physically present to do it, and you can make a lot more money than you can from selling your time.

How to Build a Website

So how do you get started? There are a couple of things to figure out first.

Pull out a pen and paper today and answer these questions:

  • What are you an expert in?
  • What do you love doing?
  • What do you love helping people with?
  • What comes easy to you but is difficult for others?
  • What do people ask for your help with? It could be something you get paid to do at work, but it could also be something that’s a hobby, or just a quality you have.

The second thing to figure out is who do you love helping?

Because let’s be honest, there are some people that when they want your help or some projects that you work on, even if it’s something you typically love doing, when that person asks you, you totally dread it.

So what kinds of people do you want to help? And get specific.

And then tomorrow, I’m going to share with you what you’re going to do with your answers.

Show Notes:

Get 36 months of web hosting for just $2.95 with Bluehost here.

Learn how to build your website with my Free 5 Day Website Challenge here.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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