Ep. 233: How to Get Website Traffic from Pinterest with Heather Farris

May 15, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Heather Farris is on the show this week to tell us how to get website traffic from Pinterest!

Heather is a Pinterest Marketing Strategist with a full-service Pinterest Agency dedicated to helping online entrepreneurs scale their businesses with organic and paid marketing.

Her true passion is helping business owners like you craft a custom strategy to get your amazing content in front of your audience on Pinterest. She is always sifting through trends, data and pins to learn more about the audiences she is serving.

After you listen to this episode, you are definitely going to want to get your hands on Heather’s mini, no fluff Pin Power Up Strategy Training especially if you need Pinterest strategy but aren’t ready for a full course.

Heather and I talk about:

How Heather’s blogging side hustle quickly turned into a full time Pinterest management business.
Heather’s transition from side hustle to full-time.
What it looks like to run a business full time while living in an RV.
Exactly what to do on Pinterest after you publish a new blog post.
How to get website traffic from Pinterest.
The most important metrics to look at to know what content is resonating with your audience.
What niches perform best on Pinterest.
The most important part of your Pinterest strategy.
Why Heather didn’t niche down.
Heather’s advice for someone who is just starting out.
What Heather wishes she had set up from the beginning.
The one belief Heather had to change about herself to get where she is today.

My favorite quotes from Heather:

“There’s something out there, greater than me, that is guiding me.”
“Stop creating what you think your readers are going to like. Ask them what they want and give it to them.”
“You have to ask for the sale. You can’t just assume they are going to book you because they get on the call with you. You have to go out and ask.”
“It’s my business that is funding this journey.”

Connect with Heather

Website: https://www.heatherfarris.com
Facebook: facebook.com/heatherfarrisco
Pinterest: pinterest.com/heatherfarrisco

Hop on a Pinterest Strategy Call with Heather!

Book it here!

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.