Ep. 87: April Income Report Part 1: Goals and Income Breakdown

July 6, 2018
| All Income Reports, Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Welcome to my April Income Report! Each month I publish an income report to take you behind the scenes of my #SideHustleGoneSerious and show you exactly how much I make, how much I spend and lessons learned along the way!

Important Things That Happened in April

I had 9 active, concurrent client projects occurring in April.

We had our first camping trip of the year. I drove the camper home for the first time since we bought it 6 years ago and did a pretty good job – I didn’t take out any mailboxes, hit any curbs, and kept up speed on the freeway.

Annual Income taxes for 2017 are due here in the US, plus quarterly estimated taxes for 2018.

GDPR started to creep closer, and my community started to ask me how to technically implement GDPR on my website.

I worked 80-hour workweeks, and I worked every single weekend.

I began publishing these income reports, starting with January 2018.

I hosted 3 webinars to promote Serious Side Hustlers, Websites That Make Money and the Web Designer Academy, resulting in one awesome student joining the Web Designer Academy.

I tried to go live in each of my Facebook groups once a week.

I started using my written planner instead of making super long to-do lists in my notebook, but I was still not blocking my time.

I began napping in the afternoons from sheer exhaustion.

Notes I wrote in my planner:

“EXHAUSTED” written across April 17 & 18.
“Do the things that will bring in $$$ first.”
“Do the things that will grow my list first.”
“Every task is at least one hour.”

Review of My Goals

Again, my goal each month has been to generate $10,000 in revenue because my rough breakdown to replace my paycheck, cover business expenses and pay taxes is:

$5000 – Income to cover my paycheck.
$2500 – Expenses
$2500 – Taxes

What I Focused on in April

My entire focus in April was client work. Keeping all the projects moving forward and trying not to drop any balls.

That being said, here’s how much money I made in April 2018:

Income Breakdown

Passive Income:
Affiliate Income – Bluehost – $305.00
Affiliate Income – Elegant Themes – $225.50
Affiliate Income – ConvertKit – $34.80
5 Day Challenge Upgrade – $119.00
How to Start a Freelance Web Design Business Upgrade – $0.00
Serious Side Hustlers – $986.00
Individual Courses – $0.00
Web Designer Academy – $2094.60
Websites That Make Money Beta – $691.00
WordPress Protection Package – $316.81
Passive Income Total: $4772.71

Time for Money Income:
Done For You Projects – $998.90
Website Therapy Coaching Beta Test – $349.00
Website Review Beta Test – $297.00
Consulting – $2550
Time for Money Total: $4244.00

Total Income: 9016.71

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

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If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

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ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.