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Ep. 85: Are You Suffering From Corporate Burnout?

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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[/et_pb_audio][et_pb_text _builder_version=”3.15″]Laura Zaccagnini is the owner of IWMLBproject which stands for I Want My Life Back. After burning out in a corporate job, Laura decided that life was too short to be missing precious time with loved ones and decided to start her own business. IWMLBproject helps corporate women in their 30s make the leap from a job that doesn’t fulfill them anymore, into a life they love. When not typing furiously into her laptop, Laura can be found reading Scandi crime novels and eating peanut butter.

I discovered Laura Zacaggnini from the I Want My Life Back Project on Pinterest and I immediately felt like she was a kindred spirit. And I was totally right!! We’re the exact same age, we had similar day jobs, and we quit our day jobs for the same reason!

In this episode we’ll talk about:

  • Why the higher up in the corporate career ladder you go the higher your risk for dissatisfaction.
  • Why she quit her job without having a side hustle in place.
  • The blog she tried to start first before starting the I Want My Life Project and how she discovered it wasn’t the right thing for her.
  • Why she started the I Want My Life Back Project.
  • Her best advice for someone who wants to leave their corporate job, but doesn’t really want a side hustle.
  • How to identify your financial priorities so that you can leave your job.
  • What it was like to leave a high-powered stressful corporate job and take time to decompress, and how she knew it was time to start her blog.

You can find more from Laura here:

Pinterest
Twitter
Instagram
Facebook

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.
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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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