Ep. 245: Breaking Free From Freelancing Feast + Famine with Jason Resnick

August 7, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Jason Resnick of the Live in the Feast and Ask Rezzz podcasts that help freelancers take action ON their business to build recurring revenue.

I was introduced to Jason by Carrie Dils, another web developer that I interviewed back in Episode 210 all about how to be a fearless freelancer. She reached out to me and recommended I invite Jason on the show because she thought you guys would benefit from what he has to say about freelancing and side hustling, and I’m so glad that she did because our conversation was eye-opening for me!

A web developer by trade, Jason’s focused solely on WordPress for several years now – and he loves WordPress for the same reason I do – it’s gives us total freedom as web developers to create whatever we can imagine – but more importantly, it works really well on the backend for our clients.

Jason believes that a rising tide raises all boats, and he’s super active in the WordPress and freelancer communities, and he’s committed to helping freelancers and web designers build a business that stays out of the feast and famine cycle.

Today we’re talking about:

Jason’s transition from side-hustle to self-employed.
How Jason helps freelancers figure out who their ideal client is – and isn’t!
Jason’s advice for how to get customers when you are just starting out and how to generate recurring revenue.
How to set yourself apart as a freelancer.
Why what you do is the least important thing you can communicate to your potential clients, and what to do instead.
How Jason packaged his expertise to help other freelancers be successful.
Why it’s important to get out of your comfort zone.
Jason’s best advice for you if you’re struggling to get traction in your side hustle.
The one belief Jason had to change about himself to get where he is today.

My favorite quotes from Jason:

You have got to niche down, you’ve got to specialize a little bit so you are talking to a singular person, solving a singular problem.
Inject your own personality into what you do each and every single day.

Resources Mentioned in this episode:

Connect with Jason:

Twitter: Best place to connect

Instagram: BTS + Life

LinkedIn: All about business

Facebook: I’m told I need to be…

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.