Have you ever thought about turning your WordPress skills into a business?

July 25, 2016
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

I’ve recently discovered that I have three types of BFFs:

The “Just tell me what to do so I can build my site and get this business started already” BFF:

You’re motivated, you can follow the tutorials step by step and you knocked out your website super fast. But you didn’t love the process, it was just a means to an end. You can do it, you just don’t want to.

You’re super passionate about your business and this whole WordPress site thing was just a quick stop on your journey to world domination in your niche. You picked up the skills you needed to build the site and keep it updated, and you’re on to make some cash so that when you’re ready to re-brand in 6 months, you can hire it out.

The “I can’t even” BFF

You’re motivated to build your business too, but after watching Days 1 & 2, you were like “Nope, not doing it. Ain’t nobody got time for that!” This whole WordPress thing is NOT for you. And you’re ready to start promoting your business like yesterday, so you filled out my Done For You Package consultation form, gathered up all of your content and handed the development over to me. Yep, my Done For You clients are pretty awesome – they know EXACTLY what they want and how to get it. (If you’re reading this – hi!!!)

The “OMG WordPress is so freaking cool” BFF

You guys are the ones that are super active in the Facebook group, answering questions and helping people out. Or maybe you’re lurking in there, not quite confident enough to post that you know the answer, but then when you see the answer you’re like “Yep, nailed it!!!”

You’re not afraid to try new plugins or break things because you’re pretty confident that you can figure out how to fix (and you know where to get help). You’re curious, inquisitive, and you’re never satisfied with being told “No, that’s not possible”. You’ll find a way. And you’re constantly tinkering with your website trying new things.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.