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Ep. 103: Going From Manager to CEO in Your Side Hustle with Mandi Holmes

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Today I’m interviewing Mandi Holmes. Mandi is CEO of She Can Coterie, a boutique business and marketing management agency for online, service-based, female business owners. Mandi believes that women should run the world, that asking for help is vital to success, and that having an iced latte in your hand makes you unstoppable. When she’s not leading her team, upleveling She Can Coterie, or serving powerful women around the world you can find her with her nose in a good book, playing “bathetball” with her sweet son Henry, or binge-watching Netflix with her husband.

In part two of our interview, we talk about:

  • Using content marketing to grow your side hustle
  • How to “let go” and focus on your zone of genius
  • How to use email marketing effectively when people are overwhelmed by email.
  • How to find the right mentors.
  • How to get a business education for free.
  • What belief Mandi had to change in order to get to where she is today.
  • Why looking back to the past is just as important as looking forward to the future.
  • The REAL reason I publish monthly income reports.
  • Why you’ll be successful no matter what.
  • The advice Mandi has for you if you’re struggling to grow your side hustle to the point where you can quit your day job.

Podcasts mentioned in this episode:
My Favorite Murder
The Strategy Hour
Small Business Boss
Tara Gentile – What Works
Being Boss
Amy Porterfield – Online Marketing Made Easy
Smart Passive Income
Serial

Find Mandi Online:
Website
Instagram

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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