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Ep. 208: How to Turn a Blog into A Book

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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In this episode I’ll break down:

  • Why this is even a topic someone would ask me about.
  • Why consider turning your blog (vlog, podcast) into a book.
  • The process I’m using to turn my content into a book.
  • How I’ll ultimately publish my book.

Resources:

The Book You Were Born to Write by Kelly Notaras

Write Your Damn Book Course by Jen Sincero

Hay House Writer’s Workshop

Vicki Fitch, #12Books12Months 

Self Publishing School

And if you’ve been listening for awhile and haven’t left me a review yet, can you please do me a ginormous favor and subscribe to the podcast go to shannonmattern.com/review – reviews are a signal to iTunes that there’s good info here and they are more likely to suggest my podcast.

Thanks so much for listening, and if you want step-by-step video training on how to build your website and set up your email list and hook up your freebie, head on over to www.shannonmattern.com/5day and sign up for my free 5 Day Website Challenge!

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
SPOTIFY

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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