Today’s guest is Erica Glessing, a marketing and search engine optimization expert whose superpower is getting her clients ranked on the first page of Google.
I met Erica in a forum for podcasters and she invited me on her show, and our conversation was so interesting that I wanted to have her come on to Pep Talks for Side Hustlers to share with you guys how she leverages the power of niching, podcast and search to get herself and her clients found online.
Erica and I talk about:
- Erica’s journey to self-employment.
- Why you don't have to be the expert in everything to run a successful business.
- How to do SEO research.
- The strategic reason why Erica started her podcast.
- The biggest mistakes entrepreneurs make in their marketing and pricing.
- Her best advice if you are struggling to get visibility in your side hustle.
- The belief Erica had to change about herself to get where she is today.
My favorite quotes from Erica:
- “I made a radical demand that my business would make at least 10,000 a month. And I just said, then what do I have to do to get there?”
- “I reach out to people and say, would you like to be on my summit? Or would you like to be on my podcast? And both of those have grown my businesses.”
- “Try to get outside of yourself to what keeps your client up at night and how you can solve it. And if you do that, then you always have work.”
- “If you're expert enough to be doing it, you're expert enough to be interviewed about it.”
Bio:
Erica Glessing believes that when you tell your story, you change the world. An SEO (search engine optimization) expert, Erica helps small businesses and entrepreneurs generate an online presence with white hat SEO strategies and tactics.
She has assisted authors, businesses and nonprofits with online visibility for over a decade.
In the past Erica has built podcasts for lightbringers globally, and hosts a few podcasts including “Energy Clearing for Life Force Podcast” and “The Erica Glessing Show.” Altogether, the shows she has built have been downloaded 500,000+ times.
Erica is an international bestselling author 33+ times over, a lifelong learner, a real estate investor, and a philanthropist who volunteers for nonprofits dedicated to literacy and freedom for children in need.
Erica's book “Happiness Quotations: Gentle Reminders of Your Preciousness” launched in 2011 to #17 of all books sold on amazon with the assistance of amazing light bringers Jack Canfield, Marci Shimoff, and over 44 other joint venture partners.
Erica became a professional writer in 1984 and has had more than 5,000 articles published as a professional journalist. Her first nonfiction self help book was published in 2007 “Prospect When You are Happy,” (2007, Wyatt-Mackenzie) that released to #1 bestseller in November 2019 as a Kindle version. She built the small independent publishing company Happy Publishing in 2012 and has since released more than 45 #1 bestselling books and helped over 200 authors reach #1 bestseller status. Her company SEOforLeadGen serves entrepreneurs globally with SEO services.
